London, 7 August 2008:

The UK market for online reputation monitoring technology and services will grow by 30% this year to an estimated value of £60 million by the end of 2008, according to research published today by E-consultancy.

The continued growth of this sector is because of improving technology and the increasing impracticality of tracking online reputation manually, according to E-consultancy’s first Online Reputation and Buzz Monitoring Buyer’s Guide.

E-consultancy’s Head of Research Linus Gregoriadis said: “This market is really starting to gain momentum. Increasing media fragmentation, changing consumer behaviour and the increasing breadth of consumer channels are all trends which make it harder for brands and individuals to track their online reputation.”

Free tools such as Google Alerts are a useful resource for companies but there is a growing level of investment in technology which can go deeper into the web and extract information from social media (i.e. blogs, forums, social networks and other types of user-generated content) which companies would not otherwise know about, according to the report.

There is also growing demand for suppliers in this market to provide insight for companies about what the data means for their businesses and what they should be doing next.

Michelle Goodall, Online PR Consultant and Trainer at E-consultancy, said: “We are at the tipping point where for most large brands, using free tools is no longer an option. The challenge for the technology providers is to find the best method of processing, filtering and making sense of vast amounts of data as the amount of data and online conversations will only increase over time.”

Headline market trends

- Proliferation of content and social media means technology holds the key to online brand monitoring.
- Free tools become more widely available but vendors seek to add value to technology through human interpretation.
- Companies seek to harness power of social media to improve products, services and perceptions of brand.
- Importance of measurement and push for industry standards.

About this report

This buyer's guide has been written for those who are looking for technology and services relating to online reputation monitoring, with profiles of 16 leading suppliers.

The report contains information about market trends and advice about this marketplace and how to find the right supplier.

There is also guidance about pricing models and costs, and a market analysis to build your understanding of this sector. There is also a section on how to find the right supplier, with tips and pitfalls for companies looking for the most suitable supplier.

Which vendors are featured in the buyer’s guide?

Asomo, Attentio, Brandwatch, CyberAlert, Cymfony, FindAgent, iCrossing, Market Sentinel, Nielsen Online, Onalytica, Radian6, RepuMetrix, Reputica, StrategyEye, Techrigy, Trackur.

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Please contact E-consultancy for more information about this report.

Media contacts

Linus Gregoriadis, Head of Research, E-consultancy
(e: linus AT or t: + 44 (0) 207 681 4051)

About E-consultancy
E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 70,000 registered users and 145,000+ unique users sessions per month.

Its weekly newsletter is sent to 30,000 users. Subscribers pay from £195 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2008, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

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Published on: 12:00AM on 7th August 2008