, the UK’s leading online retailer of intimate apparel and swimwear, has increased search conversion rates on its site by 10 per cent, through better analysis and understanding of customer behaviour.

From its ongoing review of the website, identified the need for converting more site searches to sales. looked to Coremetrics, a provider of hosted web analytics and precision marketing solutions, to provide more detailed analysis of customer behaviour and overall performance of the site.

“With a global customer base and thousands of links into the site, it’s imperative we understand how visitors are reaching us, as well as behaviour and needs when online,” said Michael Ross, co-founder of

“For e-tailers, enhancing and developing the site is an ongoing issue to retain a competitive edge. Online retailers have an advantage over high street brands, as they can be faster and more flexible to customer requirements. However, having a deep understanding of customer behaviour is imperative. Coremetrics has provided an invaluable profiling and segmentation tool that enables us to build this understanding. Based on this success we’ll be using Coremetrics to monitor the performance of all planned changes to the website,” he concluded.

“Understanding online behaviour is crucial in stripping the wheat from the chaff in a crowded market. However, accurate and relevant analysis of specific search strategies is key to give a complete view of customer behaviour and profiles,” said Frank Lombos, regional vice-president at Coremetrics. “Without it, organisations will produce irrelevant marketing campaigns targeted at inappropriate audiences that could lead to visitors clicking on elsewhere.”
(278 words)

For more information visit or contact

Gillian Salvage at OCTANE

on 020 7802 2662 or

About provides a simple, one-stop shop for lingerie, men's underwear, hosiery, swimwear and activewear and caters for a wide range of sizes, sense of styles and budgets. With over 250 brands, it is committed to providing the greatest selection of brands on the internet and to making customers’ shopping experiences as easy and enjoyable as possible.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas, Dallas, Texas and London, England. To learn more about Coremetrics, visit or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit


Published on: 12:00AM on 14th June 2006