Box UK is delighted to announce the launch of clickdensity™ – the revolutionary usability analysis tool which enables users to gain an instant visual insight into website visitor behaviour.

clickdensity™ records the position of every click that visitors make on a webpage. This data can be displayed in a number ways, including the use of heatmaps – a virtual thermal image of the ‘density of clicks’ on a page section.

clickdensity™ is transforming attitudes to usability. The system offers full visitor behaviour analysis. Website owners can see exactly where visitors are clicking – measuring the relative popularity of links, as well as detecting usability issues, such as showing where visitors are clicking that they shouldn’t be.

Dan Zambonini, Box UK Technical Director is confident that clickdensity™ will provide users with a real edge:
“The main benefit of clickdensity is how easily you can discover trends and understand real user behaviour.”

He continues:
“The system is a bit like viewing the results of a usability test, where you have tested the site with ALL your users, not just a select few. We’ve already seen customers identify serious usability issues, i.e. misleading ‘non-links’, within seconds of viewing a report. This would cost thousands of pounds with standard usability consultancy.”

Industry insiders who have been privy to previews of the software have been left highly impressed:

“We showed it to our director. A notable silence… then she whispered the word ‘genius.’ That said it all really.” – eCommerce Manager – Global Bank

“Whilst eye-tracking analysis is great, clickdensity enables us to get an instant insight into our millions of users.” – Director of eCommerce, automotive manufacturer.

clickdensity™ is highly accessible and user-friendly – enabling all users to gain a real understanding of the software. The system is simple to set-up and install, and parameters can be easily adjusted via an interactive toolbar. Box UK offers a comprehensive user guide and technical support, whilst new features and upgrades will be released regularly.

clickdensity™ is the latest groundbreaking web resource to be produced by Box UK. The market-leading Amaxus XML content management system currently provides web solutions for a number of high-profile clients, including the Royal Navy, Visit Wales and English Heritage.

The launch of clickdensity™ sees yet another example of how the cutting-edge, creative technology at Box UK is enabling clients to leverage the most gain from their websites.


For further information:
Matt Webb
Box UK
+44 (0) 20 3008 8878

Dan Zambonini
Box UK
+44 (0) 29 2022 8822

About Box UK:

Box UK was founded in 1998 and has earned an enviable reputation in the field of Internet development, design and consultancy.

Since its inception, the company has created dynamic and innovative web applications, utilising internally developed, cutting-edge technology.

Box UK is renowned for its expertise in all areas of web development – including the market-leading Amaxus® XML and Connetric™ content management systems, Accuda™ sales personalisation tool, and clickdensity™ user analysis.

The company’s ever-growing list of prestigious clients currently includes the Royal Navy, Saatchi & Saatchi, Lloyds TSB Insurance, English Heritage, British Computer Society, Wales Tourist Board, London Development Agency, Chubb, Royal Observatory Greenwich, UK Atomic Energy Authority and the Imperial War Museum.

Published on: 12:00AM on 15th June 2006