London, 21 August 2008: The size of the UK market for Email Marketing platforms and services will grow by an estimated 24% in 2008 to a value of £274 million, according to research published this week in E-consultancy’s 2008 Email Marketing Platforms Buyer’s Guide.

This valuation reflects the total revenues of the email service providers (ESPs) operating within this market, including income from both email broadcast and client services.

E-consultancy’s head of research, Linus Gregoriadis, said: “Despite the general economic downturn, email service providers will continue to prosper. In turbulent times, it makes more financial sense than ever for companies to focus on marketing to their own customers and prospects.”

E-consultancy believes that the growth of the industry in 2008 will match the 24% growth rate it estimated in 2007 even though the economic climate looks set to get much worse.

Gregoriadis added: “Companies are continuing to invest in strategic email services over and above the basic broadcast of email. Marketers increasingly want to segment their audiences and tie in their email activity with web analytics in an attempt to make communications as relevant as possible. Spending on email marketing is proving to be more cost-effective than other areas of digital marketing.”

Key market trends in 2008

Companies increase their focus on email marketing as it becomes more integrated within the marketing mix.
Better understanding of return on investment leads to increased spending.
Credit crunch and worsening economy increase the importance of retention marketing.
Continued polarisation of low-cost and value-adding ESPs.
Savvy company marketers turn their attention to building and improving lists.
Companies seek to learn more about customers to make messages more relevant.

About this report

Our 2008 Email Marketing Platforms Buyer’s Guide assesses the UK marketplace for email services from the perspective of the buyer.

The report contains an overview of market trends and profiles of those companies offering email marketing platforms and email-related services. These companies are known as Email Service Providers or ESPs.

Which vendors/technology platforms are featured in the buyer’s guide?

Acxiom, Adestra, Communicator Corp, CommuniGator, dotMailer, eCircle, e-Dialog, Emailcenter, Emailvision, Epsilon, ExactTarget, Experian CheetahMail, Lyris, Neolane, Newsweaver, Pure, RedEye e-Relationship Marketing, Responsys, Shift Click, Silverpop, smartFOCUS, SpinnakerPro and StrongMail.

Download E-consultancy’s Email Marketing Platforms 2008 Buyer’s Guide today.

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Media contacts:

Linus Gregoriadis, Head of Research, E-consultancy

(e: t: 0207 681 4051)

Chris Lake, Editor,

(e: t: 0207 6814 052)

About E-consultancy

E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 70,000 registered users and 150,000+ unique users sessions per month. Its weekly newsletter is sent to 30,000 users. Subscribers pay from £195 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2008, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

Published on: 12:00AM on 21st August 2008