Deal Group Media plc, a leading independent online marketing group, announces the appointment of Paul Alexander to the Board as Non-Executive Director with immediate effect. Paul’s background lies in the collecting, analysis and modelling of data from consumers.

Paul is Global Head of Consumer Markets for dunnhumby, a specialised provider of database management and analytical services, where he has managed a number of high profile customers including Tesco and the implementation of their highly successful club card scheme.

Prior to dunnhumby, in 2000, Paul founded M101 a strategic marketing consultancy specialising in econometric modelling, and quantitative and qualitative research in the UK and overseas.

Paul has extensive experience in media and advertising management, having worked for TBWA & Tequila, Leo Burnett and M&C Saatchi / Walker Media.

John Porter, Chairman of Deal Group Media plc, said: “We are extremely pleased to welcome Paul to the Board. To ensure that customers gain the best possible return on investment, dgm has to take a data centric approach to all forms of online marketing. Paul’s experience in the collection and analysis of data will be a great asset going forward”.

- Ends -


Deal Group Media plc
John Porter, Chairman
Tel: +44 (0) 20 7691 1880

For further information, please contact:
Abchurch Communications
Nicola Males/Franziska Böhnke
Tel: +44 (0) 20 7398 7700

Notes to Editors
dgm is a leading independent online marketing group. The company uses three key online channels to deliver the highest possible return on investment for its clients: search engine marketing (dgmSearchLab), affiliate marketing (dgmPerformance), and online advertising (dgmAdNetwork), with all business measured to allow a real calculation of the return on spend for clients.

dgm SearchLab
Search Engine Marketing (SEM) is one of the most cost-effective routes to the online market – the aim of dgmSearchLab is to deliver ROI through tailored SEM solutions across Natural Search Engine Optimisation and Pay Per Click.

dgmPeformance is one of the longest established affiliate networks in the UK. dgm operates an ethical affiliate network with no Spyware, Adware or P2P software permitted. Based on a Cost Per Action payment model, dgm’s publishers span a broad range of sectors including travel, finance, retail, telecoms and automotive.

The dgmAdNetwork is a digital advertising network of content-rich websites with defined audience bases and delivers 15 million unique users and 450 million impressions a month across 200 websites.

A range of the biggest UK brand names use dgm. The company has over 250 clients worldwide, ranging from advertisers like the AA, to British Gas, Tiscali, BT, LloydsTSB, Virgin, AOL, American Express, Powergen and Vodafone. dgm’s partners include Google, Overture, Espotting and mirago and a host of other major online brands. Media buying agencies working with dgm include Carat, Zenith Optimedia, Manning Gottlieb Media and many more.

In 2005 dgm delivered over 1.7 million sales and 76 million visits from customers for its advertisers - an estimated 15% percent of the total sales generated by the performance-based marketing sector.

The Company

Deal Group Media plc was founded in 1999 by Adrian Moss, CEO, as The Deal Group, an online performance-based marketing company. In October 2003 the Deal Group was acquired by AIM Listed search engine marketing specialist IBNet plc in a reverse takeover forming Deal Group Media plc.

The Group now has over 80 staff worldwide and over 250 clients. The product portfolio also expanded to provide a comprehensive range of online marketing services focusing on return on investment of our clients' spend.

More information is available at

Published on: 12:00AM on 20th June 2006