LB Icon reveals how organisations can successfully rollout global content strategies

A new report, ‘10 things you need to implement a global content platform’, has been released by LB Icon, Europe’s leading full service digital marketing communications company.

The report focuses on how to implement a global content platform that enables organisations to maximise content assets, share information across geographical boundaries and gain competitive advantage.

“Planned and considered integration of a wide range of components - including enterprise content management, knowledge management and collaboration - is necessary for ensuring the success of global online initiatives,” said Tarnya Norse-Evans, LB Icon’s Marketing Director. “They allow people to connect via information-based processes that can be rolled out globally, while at the same time enabling centralised control of corporate messaging and empowerment of local territories.”

The 10 key areas covered in the report include:

* Understand and define business processes
* Work with your people
* Maximise your information assets
* Recognise the benefits of a unified ECM strategy
* Select and implement an ECM solution
* Establish an enterprise portal
* Share your corporate knowledge
* Exploit content for business advantage
* Collaborate…collaborate…collaborate
* Establish a strategic partnership

For a free copy of the report, call: +44 (0) 20 7504 6900, email or visit

For further media information contact:
Tarnya Norse-Evans
Marketing Director
LB Icon Ltd
Phone: +44 (0) 20 7504 6900
Email :

About LB Icon
LB Icon is a full service digital marketing communications company. The recently announced merger of LB Icon AB and Framfab AB will create the leading European digital design, marketing and communications, branding and technology firm, with revenues of more than EUR 161million and around 1,200 employees. The New Group will be the market leader in six key European markets – the UK, Denmark, Sweden, Germany, Belgium, and the Netherlands.

The Group’s key clients include: ABN AMRO, BT, British Gas, Blacks Leisure Group, Corus, COI, First Choice Holidays, Formula 1, Food Standards Agency,, In Bev, Kraft Foods International, Kodak, Marks & Spencer, National Savings & Investment, Philip Morris International, and Unilever. Visit

Published on: 12:00AM on 21st June 2006