Lighting E-tailer Increases Conversion Rate by 55 Percent

Omniture, a leading provider of online business optimization software, today announced that Pegasus Associates, a provider of innovative lighting systems, significantly increased online sales and enhanced the online user experience for its customers by using Omniture SiteCatalyst ®. With the insight provided by Omniture’s SiteCatalyst Web analytics solution, Pegasus increased its conversion rate by 55 percent and boosted the sales of its top selling items by 82 percent.

“Working with SiteCatalyst brings a constant stream of fresh insight,” said Dr. Thomas Farin, president, Pegasus Associates. “We now understand our customers much better. We know what they’re looking for and what we need to do to serve them better. We’re now able to make informed, effective changes to the site that provides our customers with a better online experience—improving our conversion rates and driving more sales.”

Pegasus Associates, working with Web analytics consultant LunaMetrics, used Omniture SiteCatalyst to gain clarity around keyword search performance and how visitors reach its site. With SiteCatalyst, the company discovered that many of its paid search words were underperforming. Based on this analysis, Pegasus adjusted its keyword investments to focus on the top performing terms and phrases on all of its Web pages. Pegasus saw a substantial increase in organic visitors and traffic and a 55 percent boost in their conversion rate.

Omniture also helped Pegasus more effectively market its most popular products. Through SiteCatalyst, Pegasus confirmed that xenon task lights, T4 light fixtures and xenon low voltage strips were some of the top selling items. With this new insight, Pegasus featured these popular items with photos on the home page, where they gained more prominence and visibility. As a result, sales of these items increased 82 percent more than other products.

“For many companies, the online channel is at the core of their organization’s success,” said Gail Ennis, senior vice president of worldwide marketing at Omniture. “When a company, like Pegasus Associates, can realize these kinds of returns with one design change, the power of Omniture’s solution to measure and monitor customer user experience is critical.”

To read more about Pegasus Associates’ success, a complete case study is available on Omniture’s Web site: http://www.omniture.com/case_studies

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.

About Pegasus Associates
Begun in 1993 Pegasus Associates has operated an e-commerce site since 1999 that offers unique lighting products to a broad customer base that includes cabinet makers, colleges, contractors, homeowners, interior designers, museums, and retailers. Pegasus, headquartered in western Pennsylvania, prides itself on “outstanding customer service that you soon won’t forget” and a web site that is “a learning experience in lighting”. Pegasus Associates is a member of the Better Business Bureau, GeoTrust, a provider of secure web sites, The American Society of Interior Designers, and Dr. Thomas E. Farin, the founder, is an active member of the Illuminating Engineering Society of North America. Over the past five years its annual sales have increased by an average of 92% and www.PegasusAssociates.com ranks in the top 2-3% of all web sites on the Internet in popularity.

Published on: 12:00AM on 21st June 2006