Foviance, the expert in online experience management, today announces the launch of WebAbacus 5.1, the first web analytics product released under the Foviance brand.

WebAbacus 5.1 is an upgrade of the popular WebAbacus 5. It brings unprecedented levels of usability and accessibility to a web analytics product by meeting the W3C’s (Worldwide Web Consortium) Conformance Level ‘Double-A’ for accessibility. Foviance believes it is the first web analytics tool on the market to achieve this level of compliance.

The accessibility standard has been applied to the product’s reporting interface, which is used to view and manipulate the analytics reports. This broadens the appeal of the product by making it available to any users who require a simplified version of the interface.

A new feature of WebAbacus 5.1 is its ability to analyse e-marketing data - a significant expansion on its predecessor. It also continues to offer the survey data analysis that was a key feature of WebAbacus 5.

A range of usability enhancements make the product very simple to use and also enable Foviance to deliver its Experience Management Service, of which the web analytics tool is an integral part.

Paul Blunden, CEO of Foviance, said: “WebAbacus 5.1 reflects one of our central propositions – that usability and accessibility can be applied to web analytics. This is an important development and expands the potential reach of the product at a time when more and more organisations are taking an interest in how their website is performing.”

Ends

Notes to Editors

Foviance press contacts:
Louise Greeves/Lloyd Gofton
Midnight Communications
01273 666200
foviance@midnight.co.uk
About Foviance:

Foviance teams usability consultancy with web analytics to offer one of the world’s most cutting-edge online customer experience services.

The company is the result of the merger between WebAbacus and The Usability Company in April 2005, bringing together the powerful web analytics technology of the former with the usability expertise of the latter. The result is a ground-breaking combination of analytics software and survey technology with Human Computer Interaction (HCI) qualified usability consultancy.

Foviance offers expert usability services, in depth analysis of users’ online behaviour and an innovative Experience Management Programme.

The Experience Management Programme is a European first, providing organisations with a detailed picture of what happens when customers use their digital services, and advice on how to improve this experience.

Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including the Department of Trade and Industry, Barclays Bank, Camelot, BSkyB, LG Electronics, RNIB and CharcolOnline.

Published on: 12:00AM on 22nd June 2006