Scene7 Significantly Advances its Leading On-Demand Rich Media Platform
with Latest Release

Version 3.5 features back-office enhancements for personalization, integrated viewing & productivity

Novato, Calif. — June 22, 2006 —Scene7®, provider of the leading on-demand rich media platform, today announced the availability of version 3.5. This latest release further advances Scene7’s leadership in the rich media market and significantly expands its on-demand infrastructure to serve Scene7’s growing worldwide presence. Scene7 delivers unparalleled Web and print capabilities that enable scalable, rich media viewing while simultaneously streamlining related content publishing and delivery. Version 3.5 includes enhancements to self-configurable integrated viewing, personalization, back-office productivity, performance optimized dynamic content delivery and photo-real image authoring.

“Since our inception, we have focused on aggressive investment in continuous platform upgrades, delivering unmatched value to our customers who have come to expect only business-driven rich media solutions from Scene7,” said Doug Mack, CEO of Scene7. “This release furthers our position as the leading on-demand rich media platform serving dynamic content to global 1000 companies worldwide.”

Scene7 On-Demand offers an all-inclusive managed service where companies control the production and publishing of their own rich media. Scene7 On-Demand customers enjoy a complete solution to author, manage and seamlessly deploy rich media, including Dynamic Imaging (dynamic image serving/sizing, free form zoom/pan, color/texture swatching, 360-degree spin, eVideos, image templates, image editing); eCatalogs and eBrochures (only end-to-end solution to dynamically serve, assemble, segment & personalize); and Dynamic Asset Management (browser-based system to centralize, organize, control, access, transform, and distribute rich media).

Available both as licensed software and on-demand with a full set of supporting professional services, Scene7 is the only vendor to offer complete deployment flexibility and provides the lowest cost of ownership in the industry.

Self-configurable Integrated Viewing, Personalization & Back-office Productivity

New customer-requested back-office and merchandising features include:

* Dynamic personalization combining color and fabric swatching with dynamic monogramming, decalling and personalized messaging
* Merchant-driven self-configurable settings for integrated color swatching, alternative views, zoom targets, custom animations and more
* Administrator productivity tools including expanded reporting capabilities, mass deletion and renaming tools, job scheduling enhancements, etc.
* Dynamic copy-fitting options including line spacing and vertical text alignment
* Preview tool for dynamic texture swapping and templating
* Enhanced print capability with support for EXIF and IPTC import

Performance Optimized Dynamic Content Delivery

Scene7 content serving has been extended to support the following:

* A tighter integration between image serving and rendering, which allows zoom on dynamic rendering (color/texture swatching) and optimizes responsiveness on product configurator solutions and other custom applications
* High-resolution print output, full European character sets and customized cursor-driven rollovers
*EPS image format support, Photoshop clipping paths for TIFF, EPS and JPEG files, illumination and gloss maps

Photo-Real Image Authoring

Scene7’s Imaging Authoring is a one-of-a-kind, proprietary application that prepares (“authors”) an image one-time for infinite texture/color renderings, decal/graphic layering and font personalization. Version 3.5 focuses on productivity enhancements to reduce authoring time, as well as continued improvements in the quality and photo-realism of image rendering. Key enhancements include:

* Transform tool to manipulate the entire flowline mesh, adjust, stretch or squeeze the mesh, and allow multi-vertex editing
* Custom gloss maps, emphasizing highly reflective areas, with any applied texture. This feature is helpful for paint effects, wallpapers with "metallic" colors, and decals with different glossy effects
* Vector path support for Photoshop TIF or PSD images

Release Version 3.5 Availability

* On-Demand: Available now
* License (Windows, Linux): Available within 30 days
* Image Authoring (Windows): Available now

About Scene7
Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Adobe. Visit


© 2006 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.

Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207

Published on: 12:00AM on 22nd June 2006