Taylor Woodrow appoints new digital agency and Freestyle wins RBS and ICI work

Freestyle New Media has been hired as the web developers for Taylor Woodrow – one of the UK’s leading homebuilders through its Bryant Homes brand.

The win follows a rigorous selection process and means that Freestyle will be working on a number of flagship web and e-marketing projects for Taylor Woodrow over the coming years.

Work kicked off in 2006 with a new microsite for a flagship development at Grand Union Village, Notholt in London whilst planning is also underway for a redesign of the existing customer facing web site for Bryant Homes.

Ian Morris Taylor Woodrow’s Corporate Communications Director said:” We view online activity as an important and growing part of our marketing activity and communications management. Finding the right web development agency to support us is key to developing a consistent and cost-effective approach to digital communication projects. We had a tough selection process and Freestyle impressed us with their capability to handle large scale digital technology projects, their marketing knowledge and creativity.”

The Royal Bank of Scotland and international industrial group ICI have also commissioned a range of new digital projects from Freestyle.

Note to editors
About Taylor Woodrow

Taylor Woodrow plc is a housing development company. Its primary business is the development of sustainable communities of high quality homes in the UK and in selected markets in North America and Spain. The company is listed on the London Stock Exchange and in the year ending 31 December 2005 revenue increased to £3.5 billion.
For further information please visit the company's website - www.taylorwoodrow.com

About Freestyle New Media
Established in 1996, Freestyle New Media Group is a leading independent digital marketing communications agency working for clients such as Land Rover, Jaguar, Volvo, IMI, Balfour Beatty, Alstom, Royal Bank of Scotland, ICI, Simple and Amtico.

Published on: 12:00AM on 27th June 2006