Agency.com has been appointed by Swedish retailer, IKEA, to handle eCRM and in-store plasma screen strategy and creative following a competitive pitch.

Targeting IKEA customers in-store and loyalty scheme members, the strategy work is already underway with creative set for a winter launch.

The plasma screens are part of the efforts intended to enhance the customers’ experience in-store, as well as generating interest in current offers and promotions.

The eCRM strategy will look at driving brand loyalty, promoting current offers, driving footfall to the store and growing the database of customers which sign up to the IKEA loyalty scheme.

Agency.com was appointed after demonstrating a strong strategic approach and eCRM creative, demonstrating a thorough understanding of the IKEA sense of humour and tone of voice and the through-the-line customer journey.

Claudia Struzzo, Deputy Marketing Manager at IKEA UK, said: “We are very pleased to start a cooperation with Agency.com. Undoubtedly their expertise in digital media will support our future digital marketing efforts and will open a new challenging chapter for IKEA’s marketing communication.”

Alex Wright, Managing Director of Agency.com commented: “We are delighted to have been appointed by IKEA. IKEA is a very progressive organisation who is not afraid to innovate with digital channels to positively affect the entire customer journey. Delivering strategy and then integrated creative through multiple devices plays to our full-service strengths. We can’t wait to get stuck in.”

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For further information please contact:
Marianne Stefanowicz
Agency.com
85 Strand, London WC2R 0DW
e: marianne@agency.com
t: 020 7964 8218
m: 07904 673504

About Agency.com
Agency.com is a full-service interactive agency. Since 1995, the company has created effective interactive marketing campaigns and world-class Web sites to help global clients – including 3M, British Airways, T-Mobile and Visa – get and keep customers online. Agency.com is headquartered in New York and has offices in Amsterdam, Brussels, Chicago, Dallas, London and San Francisco. For more information, visit www.agency.com. Agency.com is part of TBWA Worldwide, an Omnicom Group Inc. (NYSE:OMC) company. Omnicom is a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Published on: 12:00AM on 29th June 2006