Raising the web analytics bar to increase site effectiveness and conversion.

Logan Tod & Co. joins the Web Analytics Association (WAA) in order to play an active role in raising the web analytics bar amongst the digital industry, http://www.logantod.com/press12.html. Logan Tod aims to work with the association to raise the bar on site effectiveness, using web analytics so as to maximise conversion on websites.

Founded in May 2005 the WAA is a not-for-profit organisation, which unites and fosters the interests of end-users, vendors, consultants and educators involved in measuring the success of online business initiatives. More information can be found at http://www.logantod.com/press12.html.

Matthew Tod, CEO of Logan Tod & Co., comments: “It is increasingly important that e-businesses take web analytics seriously, as it can make a difference of thousands of pounds in wasted revenue. Logan Tod is dedicated to helping customers improve business results and increase site effectiveness to develop strong conversions. The basis for efficient website management and improved ROI is in understanding the value of web analytics tools.

“We are pleased to have joined the WAA which shares our interest in promoting and uniting the web analytics industry, influencing industry standards and raising the profile of good quality analytics,” Tod continues.

Logan Tod is an independent digital consultancy which focuses on providing better customer experience and converting more website visitors into sales, registrations or other desired outcomes (http://www.logantod.com/press12.html). Using the increasingly complex and diverse qualitative and quantitative data, the company develops business critical insights that enhance a website’s performance.

Editor’s notes

About Logan Tod & Co
Logan Tod & Co is an independent digital consultancy, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharps Bedrooms, Littlewoods, Provident Finance, Computer Associates, the National Physical Laboratory, News International and Focus DIY.

For further information, please contact:

Charley Hayes
immediate future Ltd
T: 0845 408 2031

Published on: 12:00AM on 29th June 2006