More and more mums are making the lifestyle choice to give up the day job and work from home on their own business idea. A new trend has been spotted that shows work-at-home-mums (WAHM’s) are no longer finding it a daunting prospect to set up their own business as minipreneurs enter the small business market.*

The term minipreneur has become popular to describe small businesses, many of which are set up by web-driven entrepreneurs, part- timers, free agents, working mums, advertising-sponsored bloggers and eBayer’s, who largely would have found it impossible without the internet.

One such minipreneur Gillian Nissim set up her own web based business this year. The website is aimed at mums who had high profile careers before leaving work to have a family and want to go back to work without having to sacrifice time with their children. The site puts professional women in touch with employers who have part time jobs, project based or freelance work and flexible opportunities available.

Gillian identified this service as a gap in the market and has been hugely successful since launching only 3 months ago with over 1, 000 mums already registered and hundreds more registering each month. Setting up the business provided Gillian with a way of being able to juggle family and work life effectively while also providing a service to mums who were in a similar position.

Gillian comments - “being a web based company I obviously wouldn’t have been able to start my business without the internet but from the practical side of being a mum, I don’t have to work normal business hours to be able to develop a really successful business.”

“Women are becoming more internet savvy and we are attracting e-commerce and internet professionals all the time. A massive 52% of mums registered are interested in working in New media, media, IT and internet industries as women realise that technology is making it easier for people to work remotely and employers are realising the benefits of reduced overheads and a dedicated workforce of mums.”

These findings are confirmed by results of a recent survey from which also point to mums becoming more reliant on internet services. found that over 70% of new and expectant mums with internet access buy products for their babies online and half of the 6,670 mothers surveyed said their use of the internet increases when they become pregnant.

Notes to editors:
* Information from Sunday Times UK 25.6.06 – You don’t have to be big to test the water.

Of mums registered with to date, 86% want to work in part-time jobs, 95% would consider job share and 43% want to have freelance work. Job vacancies currently available on the site vary from PR consultants, campaign managers, management consultants and accounting roles to poets and yoga instructors.

Due to the huge response to, the launch offer for employers to advertise vacancies for free has been extended until the end of June.

- Ends -
For further press information or images please contact Yvonne at
Release PR
Tel: 01543 264 366 Mob: 0789 980 4756
or For further press information or images please contact Sophie or Jo at

Tel: 0207 729 8637 / 7867 Mob: 07956 317 124

Published on: 12:00AM on 29th June 2006