ad:tech, the dedicated UK Exhibition and Conference dedicated to the interactive advertising and marketing sector, is this year set to make an even bigger splash than it’s hugely successful debut last year.

ad:tech will also be featuring Google University, which proved to be a runaway success last year with both exhibitors and visitors.

Acquired in February by dmg world media, the show this year has attracted even more of the highest calibre companies operating within the digital sector. It is also enjoying a considerable increase in visitor registrations on the same period last year.

Andy Hobsbawm, European Chairman and Co-Founder of Agency.com will be opening the show with a keynote address entitled: Small world: big changes for consumers in an interactive world’. This will be followed by an auditorium session: Engaging with the digitally empowered consumer’, which shall also draw comment from panellists Tracey Follows, Head of Consumer Marketing at BT, Rob McLeod, Head of Marketing at Volkswagen UK, and Bill Brock, MD of Tribal DDB.

Other speakers included in the comprehensive two day conference programme include the highest level marketers from ITN, Guardian Unlimited, Adidas, McDonalds, Advertising.com, Toshiba, BskyB, and the UK Association of Online Publishers, to name but a few.

This year has also seen ad:tech, which has run in the US for the past ten years, announce 2007 shows for Hamburg and Paris, confirming dmg’s aggressive global launch plan. ad:tech’s core mission is to enthuse and educate the market. European Marketing Manager, Christophe Asselin said: “ad:tech is aimed at anyone interested in digital marketing and advertising, from the novice looking to tap into more training and understanding of core techniques, to the long established, expert digital marketer whose aim is to keep abreast of developments and meet and discuss issues with industry professionals from across the UK.” Christophe Asselin, has recently called for a higher level education amongst UK digital marketers to help address recruitment issues, highlighted by ad:tech’s own UK marketer attitudes and aims surveys. In one survey, conducted in May, 69% said that the main obstacle to implementing better online marketing strategies is internal, in terms of resource training and re-engineering of in-house processes.

ad:tech London has attracted the support of BIMA, ABCE, My AdBase, IDM, B2B Marketing, Search Marketing Association, Sempo, IAB, CNET, Marketing Leaders Forum, Haymarket Publications (Revolution, Marketing, Direct Response), VBMA, and E-Consultancy.

Ends

Notes to Editors:
For further information, please contact:
Belinda Webb, PR, ad:tech, t. +44 (0)7986 345 612, e. belindawebb@uk.dmgworldmedia.com Or Christophe Asselin, Marketing Manager, ad:tech, t. +44 (0)20 7420 6678, e. christopheasselin@uk.dmgworldmedia.com

About ad:tech
ad:tech London, part of the Daily Mail Group, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing sector. Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK that gives its visitors, from blue-chip companies, SMEs, advertising and marketing agencies, the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions. ad:tech London has a great pedigree, drawing on 10 years of experience in the USA as a dedicated online marketing event. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:tech London’s reach extends to every marketing decision maker throughout Europe.
ad:tech currently produces conferences in New York, San Francisco, Chicago, London, Sydney and Shanghai. In additional to the Paris launch, ad:tech also plans an aggressive approach to enter Singapore, Mumbai, Tokyo and Hamburg during 2007 and 2008. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas anywhere in the world.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg world media please visit www.dmgworldmedia.com.

Published on: 12:00AM on 6th July 2006