Odeon Cinemas Limited has launched a new online presence with digital agency Design UK responsible for the redevelopment of its front-end. http://www.odeon.co.uk. Design UK has created the look and feel for the new website, launched early May, as well as re-organising its current information architecture to increase productivity and service to customers. Design UK’s appointment follows a competitive pitch.

One key element of the new site is that it has been developed to meet AA accessibility standards and has been independently audited to ensure this compliance. Odeon is looking to engage as wide an audience as possible and maximise bookings through an experience that is equally usable for all visitors. To this end Design UK has worked closely with the Odeon team to develop an elegant but simple interface from its existing technology platform that enables users to book cinema tickets more quickly and easily.

Richard Storton, Senior Marketing Manager, for Odeon, comments, “We chose Design UK to create the front-end of the site because of its commitment to and understanding of our business objectives and brand. The team has created an integrated website and e-booking facility that will better help us connect with our customers, especially given our focus on achieving the AA accessibility standard. Online is a key channel for Odeon and the development of the new site will provide us with a distinct competitive advantage going forward.”

Andy Farmer, Director at Design UK, adds, “Odeon is synonymous with cinema in the UK and to be able to help it extend its reach online is an exciting prospect for the team. Our focus will be on enhancing the usability and experience of the using site to ensure it meets the ‘Fanatical about Film’ promise.”

ENDS

About Design UK
Design UK is a digital agency that drives online behaviour to create measurable value for clients, including Diesel, Hackett, RAC and Butlins. By placing users’ emotional and rational needs at the centre of everything, we create the best environments for improved brand power, revenue creation and operational efficiency. Our vision is to create an environment where an understanding of human behaviour is at the heart of all digital experience.

For further information contact:
Katie Moore for Design UK
020 7067 0473
kmoore@golinharris.com

Published on: 12:00AM on 24th May 2006