MOUNTAIN VIEW, CA, and SYDNEY, Australia - Coupons, Inc., the leading North American provider of printable coupon marketing and technology solutions, has acquired a 50 percent interest in Cashstar International, the Australian parent of Couponstar Ltd (United Kingdom) and Couponstar Pty Limited (Australia), companies that provide printable coupon marketing solutions within Europe, Asia, and Australia. The companies have been using Coupons Inc.’s technology platform for coupon promotions, ticketing, and cash transfer applications for the past 4 years. The companies will focus their first joint efforts on expanding Couponstar’s incentive promotions business in the United Kingdom and Europe. Terms of the deal were not disclosed.

“American consumer goods companies have aggressively begun moving to undertake coupon promotions in Europe,” noted Steven Boal, CEO of Coupons, Inc. “Couponstar has quickly become the leader in Europe and Australia for online-to-offline incentive promotions. The market outside the U.S. is showing exponential growth, and is moving more quickly to take advantage of new communications technologies like mobile phones than the domestic market. This partnership with Couponstar will accelerate both companies’ already-rapid growth and allow us to serve global clients with global programs, while remaining grounded in our respective local marketing cultures.”

“Coupons Inc.’s technology and expertise has played a pivotal role in Couponstar’s inroads with our European and Australian clients, such as Unilever, General Mills, Néstle and PepsiCo” said Jared Keen, Executive Director of Couponstar. “With companies increasingly taking a global marketing approach but still requiring local knowledge and expertise, it’s the right time to combine our two companies’ client base and technologies.”

Couponstar will continue to operate from its offices in Sydney, Australia and London, England.

About Couponstar
Couponstar, is a digital marketing and promotions company that specializes in “powering online printed coupon solutions®”. Couponstar holds the exclusive global license for the Coupons, Inc. technology platform outside of North America. Couponstar provides their clients with “smart solutions” that generate measurable ROI for their sales and marketing spend and/or adds value to their CRM initiatives.

Couponstar’s clients and partners include Kimberly Clark, Unilever, Masterfoods, Nestlé, Pepsi Co., General Mills, Colgate Palmolive, Australian Geographic and Coty Ltd.

Couponstar’s Head Office is located at Suite 3, Level 10, 100 William St, Sydney, Australia. For more information call +61 2 9380 2967 or visit

About Coupons, Inc.
Coupons, Inc. is the leading U.S. provider of consumer-printed coupon marketing and technology solutions. Coupons, Inc.'s core couponing, customer acquisition and e-mail marketing services provide clients with creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. A network of hundreds of consumer websites, consumer packaged good manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc.’s distribution network and Digital FSI platform. Independent and privately held, Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing.

Coupons, Inc. clients and licensees include the majority of top consumer packaged goods and brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Pfizer, Wyeth, Valassis, and News Corporation's News America Marketing.

Coupons, Inc. is located in Mountain View, CA. For more information call 650-947-3900 or visit

Couponstar Ltd is located in Chiswick, West London. For more information call +44 (0)208 996 1890 or visit

Published on: 12:00AM on 24th May 2006