Two of the UK’s leading home and garden-related e-tailers, and, are joining, the UK’s biggest online loyalty programme. Each company will be using the ipoints loyalty programme to give their customers better value through rewarding purchases, while at the same time increasing average order value, repeat purchase and brand awareness. In addition, the companies expect to attract significant numbers of new customers from amongst the million consumers who are already members of the loyalty scheme.

Says Geraldine Tosh, Managing Director at, “ and are fantastic additions to our loyalty programme. Both are market leaders in their respective sectors and therefore understand the importance of providing differentiation and added value to attract and keep customers in the promiscuous online environment.

Kevin Hague, Managing Director of both and, adds, “We believe the importance of online loyalty schemes is set to increase dramatically as online shoppers increasingly shop across a portfolio of trusted online sites. We believe that offers a powerful value proposition and that our sites will both contribute to, and benefit from, the value of the growing ipoints community.”

Through, customers of and can earn ipoints for every £1 they spend with these brands and have the opportunity to multi-collect with other partners represented on the website. This ability to multi-collect points across a variety of retailers means that the ipoints become real, valuable currency as consumers can quickly collect enough points to achieve a major reward. They can then exchange these ipoints for a wide variety of free gifts from CDs and books, to free flights and holidays, skydiving, cameras and Ipods. aims to provide its customers with ‘inspiration for their garden’, whilst is for ‘all your pet needs’. Both companies are members of the M8 Group of companies and they add to the growing portfolio of ipoints partners which includes leading online names such as,, Gfk NOP, &



Geraldine Tosh at t: 020 7819 2841, e:

Susan Perolls at Loudmouth PR: t: 020 7274 9790, e:


Ipoints ltd is a direct marketing and loyalty services provider. Ipoints own and operate, UK’s biggest internet-based coalition loyalty programme, with over 1 million registered members who earn ipoints from over 300 e-tailer partners and exchange them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has a database of active online customers, providing access to clients for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.


Greenfingers is the leading UK online gardening store and resource offering gardeners advice and gardening tips. It aims to provide a range of content and shopping opportunities that will help gardeners achieve inspiration in their garden, be it around a house in the country, a city garden, a window-box or a pot-plant in someone’s bathroom. Since launching in April 2000 it has expanded from internet only to being truly multi-channel. In October 2000 it published its first printed catalogue and now issues four each year: Spring, Summer, Autumn and Winter. Consumers can order via any of four channels - internet, telephone, fax or post.

About is the UK’s leading online pet supplies store. It has everything you need for your pets available online at excellent prices. In addition, it offers a wealth of advice on all you need to know to have a happy health pet. This includes a local pet services database, with information on groomers, pets sitters, pet friendly hotels, breeds societies, dogs walkers, dogs trainers and much more. In addition, the website helps to reunite lost pets with their owners, find new home for homeless pets, provide free information on pet health and welfare and provide a forum for animal lovers.

Published on: 12:00AM on 24th May 2006