Saatchi & Saatchi Interactive and Box UK are delighted to announce the launch of the redeveloped Royal Navy website. Driven by Box UK’s market-leading Amaxus® XML Content Management System, the new global site delivers millions of impressions every month.

Designed by the Saatchi & Saatchi Interactive team, the new site offers a wealth of new and innovative features, including extended multimedia content.

The deployment of the state-of-the-art Amaxus system is critical to the performance of the redeveloped site. Amaxus is Box UK’s XML based Content Management System, facilitating the high-level management of documents, web resources and digital assets. It can also drive multiple intranets, extranets and websites and is currently providing web solutions for clients ranging from the NHS to Chubb.

According to Box UK Project Manager, James Downes, Amaxus will offer users a number of benefits:

“Amaxus essentially manages the entire site. It makes the redeveloped site far more accessible to The Navy, enabling them to easily update information as-and-when necessary.”

The project was completed within three months and involved the migration of over 70,000 documents and media files. Again, Amaxus was utilised and was the key to the success, as James Downes comments:

“The content management is the main improvement on The Navy’s previous site. This is a very large website, with a lot of content. Amaxus allows for far easier use and navigation.”

Box UK was appointed following a four-way pitch. James is confident that they were able to offer something that their rivals could not:

“Amaxus was what set our pitch apart. The content management system we can provide is second to none, and that was clearly evident to our clients.”

This prestigious project marks the collaboration between Box UK with Saatchi & Saatchi Interactive – the perfect partnership to drive forward the power of The Royal Navy brand.

Driven by the core belief that nothing is impossible, Saatchi & Saatchi is one of the world’s foremost integrated communications companies, with an enviable reputation for ideas, creativity, innovation and success. Saatchi & Saatchi Interactive creates interactive and digital experiences, which extend the reach of client's brands across a range of media, from DiTV to the web.

For further information:

Kati Holloway
Saatchi & Saatchi
+44 20 7462 7055

Matt Webb
Box UK
+44 20 3008 8878


About Box UK

Box UK was founded in 1998 and has earned an enviable reputation in the field of Internet development, design and consultancy.

Since its inception, the company has created dynamic and innovative web applications, utilising internally developed, cutting-edge technology.

Box UK is renowned for its expertise in all areas of web development – including the market-leading Amaxus® XML and Connetric™ content management systems, Accuda™ sales personalisation tool, and clickdensity™ user analysis.

The company’s ever-growing list of prestigious clients currently includes Lloyds TSB Insurance, English Heritage, British Computer Society, Wales Tourist Board, Thinkbox, London Development Agency, Chubb, National Maritime Museum, UK Atomic Energy Authority and the Imperial War Museum.

Published on: 12:00AM on 25th May 2006