ipoints.co.uk, the UK’s biggest online coalition loyalty programme, is getting its members to fever pitch with the launch of a triple World Cup promotion which will see one lucky person winning a 32” widescreen TV in time to watch this year’s football fest in style, plus there are thousands of free ipoints being given away.

Nearly 600,000 ipoints members are being sent a personalised email to launch the first tranche of the promotion which will give them the chance to win an awesome Panasonic Viera TX32LXD60 TV, sourced from electronics company Tribaluk.com, which features an Advanced 3D colour management system to ensure the picture is bright and beautiful. This TV is 'high definition ready' and features an integrated digital tuner for a wider choice of channels and a top up TV slot. Until 2nd June ipoints members will be entered into a prize draw each time they earn ipoints at any of ipoints’ winning team of football promotion partners. The sporting companies partnering with ipoints in this promotion are Tribaluk.com, CD, DVD and gaming company Choices UK, online bookmakers Totesport, Sporting Odds and BlueSq.com, Sky TV, OfferX Quiz, beer and wine etailer Majestic, sporting goods company Kitbag and Maplin Electronics.

Once the World Cup is underway, there will then be a different Spot the Ball competition running each day, giving participants the chance to win ipoints which they can redeem against ipoints extensive rewards catalogue.

The final part of the campaign will be launched with a separate email campaign targeted to around 200,000 women. The aim of this is to reach ‘World Cup Widows’ who are fed up with football, giving them the chance to have some retail therapy instead, with fantastic discounts and special offers at a range of female-orientated etailers.
Stephen Pratley, eCRM Manager at ipoints, comments, “During the World Cup we want to make sure we are holding our members’ interest in the site and reward the fans’ fervour for all things football related. The TV is a fantastic prize which will help any football fan get the best out of the football coverage, plus our promotional partners have some spectacular offers members can access through the ipoints website.”

ENDS
Contacts:
Stephen Pratley at ipoints: t: 020 7819 2820, e: Stephen.pratley@ipoints.co.uk
Susan Perolls at ipoints: t: 020 7274 9790, e: susanp@loudmouthpr.co.uk

Published on: 12:00AM on 2nd June 2006