IMP Events sells ad:tech just five months after launch

In a joint statement today, exhibition organisers dmg world media andIMP Events have announced an agreement that will see dmg world media take full ownership of UK launch event ad:tech London.

ad:tech London, under the management expertise of IMP Events, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing sector, after one of the most successful trade exhibition launches since the boom of the late 1990s and early 2000s.

With over 100 exhibitors and over 3,000 ABC audited attendees, nearly double the original targets for the event, ad:tech London 2005 highlighted the demand from within the online marketing and advertising sector for increased awareness, debate and education. The success of the inaugural event, and sales to date for ad:tech London 2006, which already exceed the total contracted exhibition space at last year's event, also reinforce the anticipated rate of growth for the sector over forthcoming years.

dmg world media now owns the ad:tech portfolio for the USA, Europe and Asia, with further plans for oversees launches. As an international exhibition organiser and publisher with more than 300 market-leading trade exhibitions, consumer shows and fairs, in addition to 45 related magazines, newspapers, directories and market reports, dmg world media is ideally positioned to ensure the exhibition grows and develops with this new, global industry.

The event will benefit immediately from access to dmg world media's complementary international visitor and exhibitor databases of senior decision makers within the online advertising and marketing community.

To ensure stability in exhibitor and supplier relationships, dmg world media will work closely with IMP Events during the forthcoming months, meeting with customers and suppliers, and ensuring the show's smooth transition into the dmg world media portfolio.

Justin Opie, Director of IMP Events Ltd, says "Launching the ad:tech brand in London has been a fantastic experience. The success of the inaugural event last September and the astonishing rate of growth since is a true reflection of an event that was sorely needed in the UK and is here to stay. dmg world media has the scale and ambition to not only grow the UK event substantially but also implement its global roll-out"

Jason Franks, European Managing Director for dmg world media , comments "The scope for international growth in this market is clear and dmg world media, with our combined global ad:tech portfolio, is in the strongest position to deliver the highest value for visitors and exhibitors alike. The intention is to build on the strong platform that has been created by IMP Events and take this event to new heights and new international markets."

Notes to editors:

Ad:tech London 2006 will take place at Olympia 2, London , 27th - 28th September 2006.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg world media please visit

About IMP Events Limited
The Board of IMP Events Limited is made up of Clive Ellings, Graeme Howe and Justin Opie. Between them, they have over 25 years of exhibitions and B2B marketing experience.

IMP was formed to launch and develop Face to Face marketing solutions in the B2B sector. Since its formation in 2003, IMP has successfully launched Business Continuity, the Risk Management Expo, Technology for Compliance Expo and ad:tech London. In addition, IMP has managed several successful conference based events including the ETR2A Annual Conference and the BCI Annual Symposium

For further information, please contact:

dmg world media: Christophe Asselin , Marketing Manager, ad:tech
t. +44 (0)20 7420 6678

IMP Events: Justin Opie, Director
t. +44 (0)1932 566 415

Published on: 12:00AM on 5th June 2006