Sears Canada Inc. today launched its newly re-designed bilingual website for its customers at The new interactive online destination incorporates Canada’s most extensive online merchandise selection with the latest e-commerce technology and expertise from the Amazon Enterprise Solutions group. The enhanced Sears Canada website is the successful result of an alliance between Sears Canada and Amazon Services Canada Inc. that began last year.

“We are pleased to introduce our greatly improved online shopping destination featuring the country’s broadest range of quality merchandise to our customers,” said Dene Rogers Acting President, Sears Canada Inc. “The new was re-designed with our customers in mind to meet their needs. This site is better organized, more comprehensive and shopper friendly. Our new navigational features and state of the art e-commerce website have functions which simulate the assistance of an in-store personal shopper dedicated to each individual customer. ”

The new website design has a completely updated look and efficient functionality to make shopping faster and easier for consumers. The easy-to-follow website allows users to effortlessly access and browse all merchandise categories with just one click. The convenient navigational tool bar is available on every page within the site and allows customers to quickly link to other items of interest without losing any of their previous selections.

In addition to the streamlined design and standard navigational toolbar, the uplifted website also provides shoppers with a comprehensive comparison-shopping capability for major appliances offered by the Company. Customers can compare, in an easy-to-view, side-by-side chart, five different products at once. Users can also access consumer opinions about products with the new ‘Customer Reviews’ tool.

The website also features a personalization service designed to make shopping easier and less time consuming. Leveraging Amazon Enterprise Solutions technology, the new site is able to recommend merchandise based on the user’s past shopping patterns, offer suggestions and show the customer the more commonly purchased items within a product category.

Shoppers who are pressed for time can transfer items from their shopping basket to the ‘Save for Later Cart’. When they are ready to actually make the purchase they just click on the cart and all the information reappears. The ‘Wish List’ feature enables shoppers to share their ‘Wish List’ with family and friends by emailing it to them. Shopping online at Sears not only saves shoppers time but can also save them money. Online shoppers can earn valuable bonus Sears Club points each time they place an order on their Sears Card.

Amazon Enterprise Solutions is a professional service group that works with retailers to help grow their online and multi-channel businesses. By working with Amazon Enterprise Solutions, retailers can tap the proven technology and operational infrastructure of while maintaining their own brands.


“We worked hard alongside Sears Canada to build a best-of-breed online shopping experience and are pleased to join them today in unveiling it to their customers,” said Wes Herman, Vice President, Amazon Enterprise Solutions. “We look forward to continuing this work in the future on behalf of Sears Canada and its customers.”
Sears Canada’s bilingual website, debuted online in 1996, making Sears one of the country’s first retailers with an Internet presence. By late 1998, the site reached 500,000 visits. Today, receives over 30 million visits annually. In 2002, the site won the Retail Council of Canada’s “Excellence in Retailing Award”, (for online retailing) for processing over 1 million orders in 2001. offers an impressive assortment of merchandise with well over 100,000 items available for sale and ships orders free to over 2,000 merchandise pick-up locations across Canada. As one of Canada’s most trusted retailers, online shoppers have peace of mind knowing that Sears offers its satisfaction guaranteed or money refunded policy and safe shopping environment that assures them that is a secure place to shop.

Amazon Forward-Looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

Sears Canada Inc. Forward-Looking Statement
This release contains information which is forward-looking and is subject to important risks and uncertainties. Forward-looking information concerns the Company’s future financial performance, business strategy, plans, goals and objectives. Factors which could cause actual results to differ materially from current expectations include, but are not limited to: the ability of the Company to successfully implement its cost reduction, productivity improvement and strategic initiatives and whether such initiatives will yield the expected benefits; the impact of the sale of the Company's Credit and Financial Services operations and the results achieved pursuant to the Company's long-term marketing and servicing alliance with JPMorgan Chase Bank, N.A.; general economic conditions; competitive conditions in the businesses in which the Company participates; changes in consumer spending; seasonal weather patterns; customer preference toward product offerings; changes in the Company’s relationship with its suppliers; interest rate fluctuations and other changes in funding costs; fluctuations in foreign currency exchange rates; the possibility of negative investment returns in the Company's pension plan; the outcome of pending legal proceedings; the outcome of the proposed purchase by Sears Holdings Corporation of the outstanding shares of Sears Canada which it does not already own; and changes in laws, rules and regulations applicable to the Company. While the Company believes that its forecasts and assumptions are reasonable, results or events predicted in this forward-looking information may differ materially from actual results or events.

Sears Canada is a multi-channel retailer with a network of 188 corporate stores, 181 dealer stores, 65 home improvement showrooms, over 2,000 catalogue merchandise pick-up locations, 107 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada’s most extensive general merchandise catalogue and offers shopping online at

Contact: Eliana Cugini
Sears Corporate Communications

Published on: 12:00AM on 6th June 2006