LeadPoint Launches UK Mortgage Lead Exchange
Lead Quality and Innovative Technology Highlight New Platform

LONDON, June 14th, 2006—LeadPoint, the premier U.S.-based global lead platform which opened in the UK earlier this month, today announced the launch of its proprietary mortgage lead exchange platform.

The platform has been hugely successful in the U.S., and the same is expected for the U.K. LeadPoint’s innovative technology and the high quality of the leads generated is unsurpassed in both the U.S. and U.K. markets, said LeadPoint CEO Marc Diana.

All leads within generated within the LeadPoint system have undergone stringent quality and compliance verification and filtering. With LeadPoint, the buyer can feel confident that leads purchases have a higher possibility of resulting in written business.

“We’ve set out to make a serious impact on the U.K. mortgage industry,” said Nick Chapman, Managing Director of LeadPoint UK. “The LeadPoint mortgage platform, with its flexibility, quality verification, and competitive bidding process empowers buyers to obtain previously unsurpassed success.”

LeadPoint’s competitive bidding process allows buyers to set their own lead criteria, volume, delivery option and price. Much like eBay, lead price is determined by seller quality and competition, allowing the platform to function as a truly free market exchange. The platform also allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals

Since the beginning of 2006, the company has traded leads in the U.S. worth millions of dollars and has expanded to six verticals including mortgages, refinance, debt relief and payday loans. The same rapid expansion is also expected in the U.K., said Chapman.

About LeadPoint
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, Calif. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Nick Chapman
Managing Director, LeadPoint UK Ltd
+44 20 74320763
nick.chapman@leadpoint.com

Teresa Buyikian
LeadPoint Public Relations
001 310 209 8648
teresa.buyikian@leadpoint.com

Published on: 12:00AM on 14th June 2006