MSN and Casale Media have returned to sponsor ad:tech 2006, held at London’s Olympia September 26th and 27th. The decision is as a result of the success of ad:tech 2005.

In addition to the benefits of ad:tech’s Gold package MSN has a bespoke package that includes their logo on all show entrance doors as well as extensive branding throughout the online registration process.

Casale Media’s package is the highest profile, encompassing branding and messaging within all aspects of the event, including emails, marketing collateral, data use and onsite branding. Casale Media are also sponsoring the show’s carrier bags, which they repeat from last year.

Both Casale Media and MSN are two of the three Conference sponsors.

PrimeQ are sponsoring the visitor and delegate badges and are also providing lanyards for the conference delegates. Front of house and theatre staff tops and caps will be branded by Etype. Anacapa are also repeating 2005 activity by sponsoring the WiFi bar area.

Christophe Asselin, ad:tech European Marketing Manager said, “it is a delight to be able to work once again with pretty much the same sponsors. Their unhesitating readiness to repeat their activity speaks volumes about the success of ad:tech 2005, which was the first London show, the success of which our sponsors played a major part.”

ad:tech, part of the Daily Mail Group, has run in the US for ten years, with shows in New York, Chicago and San Francisco. ad:tech shows also run throughout Europe and the Far East.
ad:tech London is supported by the following:
BIMA, ABCE, My AdBase, IDM, B2B Marketing, Search Marketing Association, Sempo, IAB, CNET, Marketing Leaders Forum, Haymarket Publications (Revolution, Marketing, DirectResponse), VBMA, and E-Consultancy.

Notes to Editors:
For further information, please contact:
Belinda Webb, PR, ad:tech, t. +44 (0)7986 345 612, e. belindawebb@uk.dmgworldmedia.com Or Christophe Asselin, Marketing Manager, ad:tech, t. +44 (0)20 7420 6678, e. christopheasselin@uk.dmgworldmedia.com

About ad:tech
ad:tech London, part of the Daily Mail Group, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing sector. Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK that gives its visitors, from blue-chip companies, SMEs, advertising and marketing agencies, the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions. ad:tech London has a great pedigree, drawing on 10 years of experience in the USA as a dedicated online marketing event. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:tech London’s reach extends to every marketing decision maker throughout Europe.
ad:tech currently produces conferences in New York, San Francisco, Chicago, London, Sydney and Shanghai. In additional to the Paris launch, ad:tech also plans an aggressive approach to enter Singapore, Mumbai, Tokyo and Hamburg during 2007 and 2008. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas anywhere in the world.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg world media please visit www.dmgworldmedia.com.

Published on: 12:00AM on 7th June 2006