Global expansion, new product offerings and employee growth mark continued progress for industry leader in online advertising technology

Raleigh, NC and LONDON, UK – June 7, 2006 - Accipiter Solutions, Inc., an online advertising technology innovator, today marks its 10-year anniversary by celebrating progress that includes international expansion, capital investments, employee growth and new product advances. Over the past 10 years, Accipiter has grown to become a powerful player in the ad serving industry, carving out a solid leadership position in the competitive marketplace.

“Ten years is quite an accomplishment and many factors have contributed to our success,” said Accipiter CEO Brian Handly. “Looking back, Accipiter has experienced many challenges in the last ten years, including being a part of an industry with a volatile reputation, enduring poor economic times with minimal capitalization, and seeing a significant decline in online ad spend. As we commemorate where we’ve been and where we are today, I am extremely proud of our dedicated staff that has been instrumental in turning the company into a recognized industry leader in online ad management with significant revenue growth.”

Accipiter marked the occasion with a company picnic at Pullen Park in Raleigh on Sunday, June 4th for current and former Accipiter employees and their families.

“I’m thrilled for the entire Accipiter team in all that they have accomplished in 10 years,” said Accipiter board member Michael Ramich. “Accipiter has made its mark in the industry and I’m confident the next 10 years will prove to be even more successful.”

Accipiter’s leadership position extends beyond the US into the international arena. With an office in London and a number of regional partners, the company serves clients in more than 30 countries including Australia, India, Italy, Japan, Spain and England. International revenues represent 65 percent of the company’s total revenue.

Corporate momentum is at an all-time high. Accipiter has carved out a solid presence in the competitive marketplace by acquiring many customers that were dissatisfied with other providers. In the last year, over 30 percent of new customers migrated from a competitive solution to Accipiter’s AdManager, accounting for an impressive increase of over 4 billion ads served each month. In addition, Accipiter revenue has increased more than 100 percent in the last three years.

Recent accomplishments include an influx of capital early last year that has propelled an accelerated growth track as compared to other industry players. In the last decade, the company experienced an employee growth rate of over 75%. The company has also expanded into new office space in Raleigh, increasing its available workspace by 50 percent.

“Accipiter will release the 10th version of AdManager in the fall. The quality of our core AdManager technology and the ability to maintain a healthy product life cycle is something we are indeed proud of as a company,” continued Handly. “As for the future for Accipiter, we will continue to expand our offerings to help our customers maximize online ad revenue across all emerging digital media, and we will continue our extensive growth as we expand into new markets and geographies.”

Accipiter was founded in 1996. After being acquired by CMGI in 1998, Accipiter became a division of Engage Technologies. Over the next four years, the Accipiter team remained fully committed to providing the best customer service while developing online ad solutions and growing the customer base. In 2002, Handly, along with three of the original Accipiter team members, Jeff Wood, Guy Taylor and Robert Cox, regained control of the company by purchasing the online advertising division of Engage, and began focusing efforts back to its core business and customer base, thus building Accipiter to the company it is today.

About Accipiter
Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter’s innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.

Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit

AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:

Shawn Ramsey
Crossroads PR for Accipiter
Phone: +1 919-621-0737

Published on: 12:00AM on 7th June 2006