Mamas & Papas, the UK’s biggest name in nursery retail, have secured their future in online marketing by investing in leading Search Engine Marketers Neutralize (*\*).

The UK based agency, placed 6th by Deloitte and Touche this year as a UK fastest-growing high-technology company, are to commence both Pay-Per-Click and Search Engine Optimisation services for the chain.

Home Shopping Manager at Mamas & Papas, Rob Jennings, comments:

“Neutralize offered us an integrated PPC and optimisation campaign tailored to match our core objectives. With Neutralize we have found an agency who have experience with large, dynamic sites such as Mamasandpapas.com ”

The integrated approach aims to boost Mamas & Papas’ natural search visibility and drive targeted volumes of traffic to the site all year round, as well as increasing brand exposure. Twinned with a ROI driven PPC campaign aimed to secure high sales volumes at low CPA’s, the combination is set to separate them from the competition.

The dual approach to Search Engine Marketing adopted by Mamas & Papas demonstrates their acknowledgement of a more holistic e-marketing campaign required in an increasingly competitive landscape.

Neutralize are currently working with Mamas & Papas to ensure correct implementation of recommended optimisation changes, as well as planning their targeted paid search campaign.

Published on: 12:00AM on 14th June 2006