Newbury, Berkshire, June 14th, 2006 - speed-trap Limited, the e-business intelligence company, announced today that swiftcover.com, the totally internet based insurance provider, has implemented Prophet, speed-trap’s e-Business Solution on their website.

Commenting on selecting Prophet for use on their site Steve Hardy, Finance Director at swiftcover.com said: “We offer a fast and simple solution to people looking for competitive car and travel insurance over the internet, so it is imperative that our website is intuitive and totally user friendly. Therefore, to help us to maintain our website to the highest possible standard we have applied speed-trap’s e-business solution to our site.

Prophet will provide comprehensive pan website e-business management information giving us accurate website traffic data, including transaction monitoring and allowing us to see things such as home-page click maps on a weekly, or other, time period basis as required. This means that, together with our in house management information processes, we will have all the information we need as, when, and how we want it, resulting in the most efficient and accurate management of our online business.“

The insurance sector, especially travel and car insurance, is a close cousin to the retail sector from the end consumer perspective. A survey by retail analyst Verdict shows that high street spending grew by 1.5% in 2005 compared with 28.9% for internet shopping. In 2005 online retailers accounted for almost half the cash growth in retail spending, with sales increasing fifteen times faster than the retail average. The Verdict research predicts that online sales growth will continue, driven by further uptake of high-speed broadband.

Malcolm Duckett, speed-trap’s VP of marketing and operations said of the deal: “As research such as that recently conducted by Verdict Consulting shows, last year online spending surged ahead by 28.9%, - over 15 times the pace of all retail. Therefore, with swiftcover.com being a purely online provider of insurance products, their website must be really intuitive to use and as visitor friendly as possible in order to give visitors a positive online experience”.

Elaborating Duckett continued: “Via speed – trap’s Dynamic Collection™ technology, Prophet is uniquely able to record every aspect of every on-line visitor’s experience and actions in a secure and privacy-conscious way. This allows our customers to move beyond traditional “Web Analytics” and understand the quality of service and experience they are delivering to their customers. This insight can then drive information-led decision-making that translates into bottom-line improvements to their business”.

In conclusion Duckett said: “Managing any on-line business demands instant access to reliable e-business management information. Prophet’s ability to provide this - integrated with real answers on Customer Experience and User Journeys, will help swiftcover.com in its aim to rapidly become a leading insurance provider in this burgeoning market sector”,

Notes for Editors:
About swiftcover.com
swiftcover.com offers a fast, low cost and simple solution to those people looking for competitive car and travel insurance over the internet. Swiftcover.com began trading in June 2005. New website features and further products will be added to the swiftcover.com offering and rolled out over the coming months.
The company, a subsidiary of GBI (Holdings) Ltd, was set up by a team of industry specialists each of whom has a successful track record and high profile within the top 5 UK insurance companies.

When it comes to insurance, you have a choice……
You can spend hours of your life on the phone to call centres, being held in a queue or going through endless questions until your stress levels soar to danger point. Alternatively, you can click onto swiftcover.com and get a quote in under a minute at a price that's generally cheaper than most!
At swiftcover.com, we save on the cost of large, expensive - and often inefficient - call centres and pass on those savings straight to you. We also save on postal costs - who wants to wait day after day for the post to arrive? All your documents are securely saved online in your personal Swift Space.
And because swiftcover.com is totally internet based, you have full control of all your insurance needs any time of the day or night - there is no need to hang on the phone ever again:

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.
About Dynamic Collection™
speed-trap’s unique and patented data gathering technology delivers two benefits to speed-trap’s clients. Firstly, it can be fully deployed in less time than any other solution – avoiding costly tagging processes, or complex web server and content management system integration. Secondly, it provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.

Media Contact:
Jim Crowther
Ad-Lib International Limited
Website: www.adlibinternational.com
Tel: 01189 744189
Email: jim@adlibinternational.com

Published on: 12:00AM on 14th June 2006