LONDON and LEXINGTON, Mass., June 12, 2006 – e-Dialog, the proven provider of precision e-marketing solutions, today announced it has been approved for appointment to the UK’s Central Office of Information (COI) digital agency roster. The COI is the UK’s central procurement office for media, digital and other marketing services and its roster, which has a four-year lifespan, is used by all government departments when selecting firms for digital marketing contracts in the UK.

e-Dialog is included in the specialist digital media solutions and services category, which also covers search optimization, mobile marketing and viral marketing. The list comprises agencies with specialist knowledge of digital consultancy and design, development and delivery for particular audience segments, business applications, interactive content, multi-channel graphic design and technical consultancy, as well as Web-based editorial and information design services.

“We are very pleased to have been appointed to the COI roster, as it is a reflection of our sustained investment in innovation and providing robust and customizable solutions for sophisticated e-mail marketing strategies,” said Simone Barratt, managing director of e-Dialog UK Ltd. “E-mail continues to prove itself as the most effective online method of reaching consumers, and as such, government would reap many benefits by leveraging this consumer-driven medium to communicate.”

As reported in New Media Age, the COI digital media roster has been restructured to reflect expanded opportunities for digital marketers in the UK. According to Nielsen Media Research, the COI spent more on the Internet than it did on cinema or direct mail in 2005. It also increased its digital media spending by more than seven percent last year compared to 2003/05.

About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-marketing solutions with deep-rooted strengths in e-mail and database marketing. Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world’s most recognized brands, such as British Airways, Tesco, Royal Bank of Scotland, American Eagle Outfitters, Avis, the NFL, Reuters and The TJX Companies, to maximize long-term customer value with contextually targeted communications. The company’s service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.

JupiterResearch ranked e-Dialog the leading e-mail marketing provider among service-oriented ESPs in 2005 based on its value and market suitability, highlighting its account servicing, strategic and creative input, and campaign management and analytics applications. e-Dialog is a privately held company with offices in Boston, London and Seattle. Investors include Flagship Ventures and Commonwealth Capital.

For more information, visit or contact Arthur Sweetser at +001 781-372-3353 or Peter Duffy at 020 7659 2716.

Published on: 12:00AM on 12th June 2006