DUBLIN – 7th August 2006 – The newest office in the Agency.com network launches in Dublin this week at Cawley Nea\TBWA.

The digital revolution has affected every aspect of our lives – not least how we consume brand and marketing messages. The advertising industry already spends more on online advertising in Ireland than on cinema advertising; with online spend continuing to grow.

Traditional advertising agencies ignore these new channels at their peril. In order to explore these new opportunities and to offer the most cutting-edge media solutions to their clients, Cawley Nea \TBWA, one of Ireland’s leading traditional ad agencies, is delighted to announce the launch of its digital marketing division, Agency.com Dublin.

Agency.com is a full service interactive agency, founded in 1995 and currently has almost 500 employees worldwide. With offices in New York, San Francisco, Chicago, Dallas, London, Brussels and Amsterdam, Agency.com Dublin will benefit from a wealth of worldwide digital expertise and experience, as well as from its association with sister company Cawley Nea\ TBWA.

David Eastman, Worldwide CEO of Agency.com, commenting on the launch of the new office said: “We’re genuinely excited to be bringing Agency.com to Ireland. It’s not only in line with our intention to bring interactive communications to key markets within the TBWA group, but also represents a great opportunity to be involved in a fast growing, emerging market for all things digital.”

Cawley Nea\ TBWA believes in delivering a holistic approach to connecting with consumers. Brian Swords, MD of Cawley Nea\TBWA, said: “The addition of Agency.com to the Dublin group of companies reflects our continued commitment to delivering significant, disruptive and integrated ideas for our clients; Ideas that make a real commercial difference to their business.”

Cawley Nea\ TBWA is truly committed to offering an integrated approach to communications. Peter Cahill, Head of Integration at Cawley Nea\TBWA, said: “Combining the skills of Agency.com with the existing group expertise inherent within TEQUILA\ and OMD Ireland, gives us a really strong and differentiated client offering.”

As a full service interactive agency, with a vision to deliver creative, innovative, world-class digital solutions on a local level, Agency.com Dublin has already won business to redevelop the Irish Greyhound Board website and additional digital projects for Cawley Nea\ TBWA clients.

Agency.com’s worldwide clients include: British Airways, Dulux, Heineken, IKEA, T-mobile and VISA, amongst others.

Colin Hetherington, MD of Agency.com Dublin, is excited about the prospects of delivering a world-leading service here in Ireland: “We’re delighted to be bringing best practice strategic insight, creative and technology from our international network and implementing it here in Ireland. It’s about finding newer and more relevant ways for consumers to interact with a client’s brand and increasingly those new ways to engage a consumer are through the digital world.”

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For further information please contact:
Marianne Stefanowicz
Assoc. PR & Marketing Director
Agency.com
e: marianne@agency.com
m: +44(0)7904 673504

About Agency.com
Agency.com is a full-service interactive agency. Since 1995, the company has created effective interactive marketing campaigns and world-class Web sites to help global clients – including 3M, British Airways, T-Mobile and Visa – get and keep customers online. Agency.com is headquartered in New York and has offices in Amsterdam, Brussels, Chicago, Dallas, London and San Francisco. For more information, visit www.agency.com. Agency.com is part of TBWA Worldwide, an Omnicom Group Inc. (NYSE:OMC) company. Omnicom is a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective owners.

Published on: 12:00AM on 7th August 2006