’s site redesign and microsite promote Sainsbury’s Bank as a solution provider

LONDON – 7 Aug 2006 – has redesigned To coincide with the launch of the new site, has also created a microsite, The microsite will provide users with useful tips on how they can make simple everyday changes in order to save money. was chosen for the project after creating the previous award-winning site for Sainsbury’s Bank 3 years ago, when was appointed by Sainsbury’s Bank following a competitive pitch.

Since the initial site design, Sainsbury’s Supermarket has undergone a brand reinvigoration, launching ‘Try something new today’. Sainsbury’s Bank, in turn, was looking to adopt and integrate the new Sainsbury’s brand image across all of their platforms, including online. initially explored how the new brand proposition could be implemented on the Sainsbury’s Bank site, taking into consideration the navigation and design styles as implemented on the Sainsbury’s homepage. Following the exploration, went on to redesign all of the site templates using the new brand colour palette.

The microsite, called ‘Money made simple’, is designed to build a point of difference for Sainsbury’s Bank from the competing mainstream financial organisations, providing consumer friendly help and information.

‘Money made simple’ gives customers a reason to come back to the site, for both new information and to re-use information that they have found useful. The microsite will also help build the Sainsbury’s Bank brand online, making the website more interactive, helpful and interesting whilst promoting the Bank.

The site and microsite both help customers at different stages of their financial journey. From sorting out their finances; staying in control of their finances or planning for the future.

The microsite talks to Sainsbury’s Bank customers in a simple way and attempts to make handling your finances more interesting and less of a chore. Through the lifestyle guides, Sainsbury’s Bank puts financial situations in to context, making them relevant to the users and their lives.

Julie White, Channel & Operations Manager at Sainsbury’s Bank, commented: “After working with on the initial site redesign 3 years ago and working consistently with them on updates throughout this period, they were the natural choice to help us bring the new brand proposition to life. We are really excited for the launch of the new site. The ‘Money made simple’ microsite, is a new service from Sainsbury’s Bank and will help to build our brand personality online.”

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For further information please contact:
Marianne Stefanowicz
Assoc. PR & Marketing Director
85 Strand, London WC2R 0DW
t: 020 7964 8218
m: 07904 673504

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Published on: 12:00AM on 7th August 2006