Agency.com’s site redesign and microsite promote Sainsbury’s Bank as a solution provider

LONDON – 7 Aug 2006 – Agency.com has redesigned www.sainsburysbank.co.uk. To coincide with the launch of the new site, Agency.com has also created a microsite, www.sainsburysbank.co.uk/moneymadesimple. The microsite will provide users with useful tips on how they can make simple everyday changes in order to save money.

Agency.com was chosen for the project after creating the previous award-winning site for Sainsbury’s Bank 3 years ago, when Agency.com was appointed by Sainsbury’s Bank following a competitive pitch.

Since the initial site design, Sainsbury’s Supermarket has undergone a brand reinvigoration, launching ‘Try something new today’. Sainsbury’s Bank, in turn, was looking to adopt and integrate the new Sainsbury’s brand image across all of their platforms, including online.

Agency.com initially explored how the new brand proposition could be implemented on the Sainsbury’s Bank site, taking into consideration the navigation and design styles as implemented on the Sainsbury’s homepage. Following the exploration, Agency.com went on to redesign all of the site templates using the new brand colour palette.

The microsite, called ‘Money made simple’, is designed to build a point of difference for Sainsbury’s Bank from the competing mainstream financial organisations, providing consumer friendly help and information.

‘Money made simple’ gives customers a reason to come back to the site, for both new information and to re-use information that they have found useful. The microsite will also help build the Sainsbury’s Bank brand online, making the website more interactive, helpful and interesting whilst promoting the Bank.

The site and microsite both help customers at different stages of their financial journey. From sorting out their finances; staying in control of their finances or planning for the future.

The microsite talks to Sainsbury’s Bank customers in a simple way and attempts to make handling your finances more interesting and less of a chore. Through the lifestyle guides, Sainsbury’s Bank puts financial situations in to context, making them relevant to the users and their lives.

Julie White, Channel & Operations Manager at Sainsbury’s Bank, commented: “After working with Agency.com on the initial site redesign 3 years ago and working consistently with them on updates throughout this period, they were the natural choice to help us bring the new brand proposition to life. We are really excited for the launch of the new site. The ‘Money made simple’ microsite, is a new service from Sainsbury’s Bank and will help to build our brand personality online.”

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For further information please contact:
Marianne Stefanowicz
Assoc. PR & Marketing Director
Agency.com
85 Strand, London WC2R 0DW
e: marianne@agency.com
t: 020 7964 8218
m: 07904 673504

About Agency.com
Agency.com is a full-service interactive agency. Since 1995, the company has created effective interactive marketing campaigns and world-class Web sites to help global clients – including 3M, British Airways, T-Mobile and Visa – get and keep customers online. Agency.com is headquartered in New York and has offices in Amsterdam, Brussels, Chicago, Dallas, London and San Francisco. For more information, visit www.agency.com. Agency.com is part of TBWA Worldwide, an Omnicom Group Inc. (NYSE:OMC) company. Omnicom is a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective owners.

Published on: 12:00AM on 7th August 2006