Following a highly successful launch, Box UK is delighted to announce a number of new additions to clickdensity ( – the unique usability analysis tool which generates heat maps of user activity, providing instant visual analysis of website visitor behaviour.

Starter Package
The Starter Package is scheduled for its official launch on Monday 7th August 2006. Costing only £2.50 (less than $5 US) per month, this new package is aimed at smaller organisations, blogs and personal sites. The Starter Package comes complete with the full range of clickdensity features, including virtual heat map, click map, hover map and reporting functionality.

New Features
The Box UK team has been hard at work taking on board the feedback and comments of clickdensity users and developing new features which complement the already innovative suite of functionality. These features have now been implemented and include:

• Follow Targets: This highly requested piece of functionality enables users to ensure that clicks follow a specific target/link on a page and is particularly suitable for sites where content changes often.

• Advanced Options: Users can now specify internal URLs that visitors must have arrived at a page from, or subsequently gone to; plotting only the page clicks of these visitors.

• Page Folds: This feature enables users to see where typical screen resolutions would ‘cut off’ each page before scrolling. Early observations have indicated a correlation between click ‘hotspots’ and page content above the fold.

Other new features include: HTTPS support, virtual pages and a homepage shortcut link.

Box UK developers have also implemented a significantly improved algorithm, enhancing the reporting of hover map data and enabling the implementation of the Follow Target functionality.

Since launching less than two months ago, clickdensity has proved to be an unmitigated success. A number big names, from a broad spectrum of industries, are already enjoying the visual insight into their website usability that clickdensity provides. Box UK Managing Director, Benno Wasserstein is thrilled by the early success:

“Since its inception we have known what a fantastic and innovative product clickdensity is. We’re well aware of its potential impact on web industry standards. We’re proud to see that some major players have recognised this by signing up. Users are gaining a real insight into visitor experience of their websites and its enabling them to steal a march on their competitors. All signs point to exciting times ahead.”

Britvic Soft Drinks (, owner of brands such as Pepsi, Robinsons and Tango, were amongst the earliest adopters of clickdensity and Daniel Conti, New Media Manager at Britvic, is delighted with its impact:
“Britvic has always been committed to ensuring that our websites are both accessible and usable. clickdensity has given us an entirely new level of understanding about visitor behaviour. For the first time, we can see with absolute clarity how effective our navigation and page designs are. clickdensity has been an instant hit within the business.”

Despite this early success and the recent addition of new features, the clickdensity team will not be resting on their laurels; indeed upgrades and extended functionality are constantly being developed and tested at Box UK HQ to further enhance the clickdensity experience.

Full details on all clickdensity packages, new features, as well as the 30-day free trial can be found at

For further information:
Matt Webb
Box UK
+44 (0) 20 3008 8878


About Box UK:

Box UK ( was founded in 1998 and has earned an enviable reputation in the field of Internet development, design and consultancy.

Since its inception, the company has created dynamic and innovative web applications, utilising internally developed, cutting-edge technology.

Box UK is renowned for its expertise in all areas of web development – including the market-leading Amaxus® ( and Connetric™ ( content management systems and Accuda™ ( sales personalisation tool.

The company’s ever-growing list of prestigious clients currently includes the Royal Navy, Saatchi & Saatchi, Lloyds TSB Insurance, English Heritage, British Computer Society, Wales Tourist Board, London Development Agency, Chubb, Royal Observatory Greenwich, UK Atomic Energy Authority and the Imperial War Museum.

Published on: 12:00AM on 7th August 2006