AdManager’s Scalability and Reliability Accommodates’s Expected Exponential Increases in Site Traffic and Growth
Raleigh, NC and London, UK – August 09, 2006 - Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced they are providing ad management technology and services to, the first comedy website where material is created specifically for the Internet. Launched earlier this month, is an all-new online destination where top professional comics post up-to-the-minute material in text and video.

Fourteen of America’s A-list professional comics serve as staff comedians by contributing fresh material everyday to the site. Users can also contribute by creating their own virtual space, a personal Comedy Stage on which they can post their own original content and link to funny videos or bits on other sites. In addition, will introduce viewers to the concept of “bitcoms”– brief, recurring videos that have the feel and style of a sitcom but in “bit” sizes made for the Internet.

Scalability was a critical factor in’s decision to implement Accipiter’s AdManager solution. Given the recent explosive growth of community-based sites, especially within the targeted 18- to 34-year old audience, expects exponential increases in online traffic. “We realistically expect to increase our site traffic substantially over the course of the next year,” said Charles Warner, founder and CEO. “One of the main reasons we chose to go with Accipiter was their ability to rapidly scale according to our changing needs.” has implemented a unique advertising structure in which a limited number of advertising partners have category exclusivity on the site. In addition to traditional banner ads, advertising partners receive an intensive four-week promotion on each year for an advertiser-generated contest. Partners also receive a minimum of two fully-sponsored Comedy Night events during the year held in a well-known comedy club to maximize opportunities for engagement with their targeted audience.

“Given that our business model is based around the unique nature of our advertising partner program, we required a very reliable ad management solution with proven successes,” commented Warner. “Accipiter came highly recommended and we appreciate the way they treat us a true business partner, ensuring we maximize our online ad revenues by making the best use of every ad impression served. Their training program was also the best I've seen.”

A primary business goal of was to work with the Internet community’s most respected and experienced professionals to help establish a new form of comedy right for the unique demands of the online environment. Ray Ellin, co-founder and professional comedian, projects that, “We’re poised to become the new hot online spot for folks seeking something funnier than a-rabbi-and-a-priest-walk-into-a-bar jokes and videos of cats falling out of a tree. Technology providers such as Accipiter are going to help us get there faster.”

“We are truly excited to provide the back-end technology behind such an innovative site concept,” said Jeff Wood, VP of sales and account management. “We plan to work closely with to continue to maximize their ad management technology investment, including the potential to serve ads to planned podcasts and streaming video bitcoms.”

About is an all-new Internet destination where a select group of professional comics at the top of their game post up-to-the-minute material in text and video, fresh daily. Channeling the electricity of the 21st century online comic movement, is the first and only comedy website where material is created specifically for the Internet and users have the chance to become Internet celebrities by creating their own virtual space, a personal "Comedy Stage," in which they can post their own material. Produced by experienced professional comics, is a new form of comedy for the Internet.

About Accipiter

Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter’s innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.

Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit


AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:

Molly Thompson
Crossroads PR for Accipiter
Phone: 919-605-0022

Emily Eubanks

Accipiter Solutions, Inc.

Phone: 919-719-4539

Aziza Johnson
Danielides Communications, Inc. for
212.319.7566 (phone)
212.319.3418 (fax)

Published on: 12:00AM on 10th August 2006