Leading Hardware/Home Improvement Online Retailer The Inside Store Partners with Channel Intelligence

ORLANDO – August 9, 2006 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced the adoption of SellCast™ Online services by new hardware/home improvement client The Inside Store, a leading resource for home renovation and design products. The online retailer is implementing CI’s SellCast™ Online service for product optimization and data syndication to comparison shopping engines (CSEs) and online marketplaces.

“A large part of our success at http://www.insidestore.com is driven by continual testing and measurement of innovative ways to reach, convert and build relationships with customers online,” said Eli Katz, Founder & CEO of The Inside Store. “This partnership is exciting to us because Channel Intelligence not only ensures our product information is reaching customers more reliably, but their ROI reporting gives us the ability to access and act on profitability metrics right down to the SKU level.”

Lanny Tucker, Senior Vice President of Sales and Marketing at Channel Intelligence, commented, “Channel Intelligence serves the majority of leading retailers in the hardware/home improvement sector, and we look forward to providing The Inside Store with our patented technology and the expertise we have developed in their industry.”

The SellCast™ Online service automates the delivery and optimization of a retailer’s online product catalog for comparison shopping engines and dozens of other destination sites. Through its patented optimization process, the SellCast™ Online service ensures that more products appear on the CSEs in the categories where consumers are most likely to find them. A full suite of reporting tools is also provided to help retailers better manage and improve the profitability of their marketing programs.

The Inside Store was ranked the 2nd fastest growing company in Internet Retailer’s 2006 Top 500 Guide to America’s biggest online businesses, second only to video giant Blockbuster. The company joins the extensive list of top ranking retailers that use Channel Intelligence SellCast™ services, a few of which include HP Home and Home Office Store (5th), Best Buy (11th), Target (16th), Circuit City (17th), PC Connection (33rd), eCost (58th), PC Mall (62nd), Northern Tool + Equipment (106th), eToys Direct (126th), Rooms To Go (179th), Improvement Direct (191st), ICE.com (193rd), Baby Universe (235th), Multiwave Direct (263rd), Stacks and Stacks (286th), and Spilsbury (385th).

About The Inside Store
Located in the heart of New York City, The Inside Store (http://www.insidestore.com) is a leading online retailer of high-end home improvement fixtures and accessories. The Inside Store carries over 100,000 home improvement, decorative plumbing and hardware products across 75 brands such as Kohler (http://www.kohler.com) Jacuzzi (http://www.jacuzzi.com) American Standard (http://www.americanstandard.com) Grohe (http://www.groheamerica.com) and many more. The Inside Store has received numerous awards and recognition for its ease of use, good design, innovative technology, and outstanding service.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day for almost 200 of the world’s best known retail and manufacturing brands. For more information, visit the company’s website at http://www.channelintelligence.com.

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Joy Lee
Manager, Retail Marketing
Channel Intelligence, Inc.

Charlene Kircher
Marketing Director
The Inside Store
212-354-9898 x104

Published on: 12:00AM on 10th August 2006