Leading Australian web design firm Reactive has crossed the globe to open its first office outside of Australia choosing London’s trendy Soho as its base. The move comes as the independently owned and award winning agency also expands back home with the opening of a Sydney office to join its nine year old sister office in Melbourne. Reactive co-founder, Tim O’Neill has relocated to London to head up the new office.

Speaking of the company’s growth Tim commented:

“Since opening in Melbourne almost ten years ago we have enjoyed phenomenal success with well known brands including L'Oréal, STA Travel, Melbourne Airport, and the Australian Government. The time was right for us to seek further expansion both at home and further afield, and after visiting London on a number of occasions we felt the market was right for us to start a base here in order to better support our European clients.”

Reactive’s market offering focuses on content management; e-commerce; e-learning; online advertising; Macromedia Flash, and web-based applications. The software development for UK based clients will continue to take place in Australia, providing cost savings to UK clients and Tim will be joined by two of Reactive’s staff in order to proactively grow the UK business.

In Australia Reactive has built partnerships with leading advertising, design and media agencies including Publicis Mojo, Optimedia, Samuelson Talbot and Cato Purnell Partners. Tim explains:

“By partnering with other leaders in the marketing services arena we can be sure of offering clients the very best mix of services. We’ve built up some very strong relationships with these agencies back home and are relishing the opportunity to meet new partners here in the UK market.”

Reactive opened its doors for business on August 1 and is already conducting project work for The Stationery Office.

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Media enquiries:
Cath Johnson
Trimedia Communications UK
Catherine.johnson@trimediauk.com / 020 7025 7562

About Reactive:
Reactive was founded in 1997 by Tim O’Neill and Tim Fouhy with the aim of developing creative, functional, interactive Web sites. A lot has changed in the online world since then, and Reactive has grown from a two-man team into one of Australia's most respected and awarded web design firms, with a full-time staff of 30.
Reactive is an award winning agency with a vast array of accolades under their belt. A full list of awards won or shortlisted for can be found at: http://www.reactive.com/portfolio/awards.aspx
For more information on Reactive please visit: http://www.reactive.com

Published on: 12:00AM on 10th August 2006