~ recruitment drive triggers move to larger premises after strong results for online research company ~

The iD Factor has just recruited six new members of staff across all its departments after an improvement in its financial performance in 2006.

The online fieldwork consultancy, which works with Synovate, Intrepid Consultants, FreshMinds, OMD, Joshua amongst others, has also moved to central London to accommodate the expansion. It now shares a building with parent group TMN plc’s other divisions including TMN Media and EDR.

The new recruits include:

Rudi Bringtown and Francesco Pavoncelli join the sales team as proposal team manager and international business development manager respectively
Chris Binney joins the insight & panels department as research executive
Paul Ferreira joins marketing and design as webmaster / graphic designer
Andrew Britz and Ying Chow join operations as data analyst and quality assurance coordinator respectively

Jon Gumbrell, managing director at The iD Factor said: “The time is right to expand: We’re profitable and the online research industry is booming. Our investment in personnel, building our panels and in an extensive marketing campaign puts us in a great position to capitalise on that boom.”


Notes for editors

About The iD Factor

The iD Factor provides market research companies with online fieldwork solutions including research design and analysis. Strategic partnerships and in-house panel services enable it to reach any demographic globally. Its unique insight department ensures excellence in the management of panels and adds value to research for clients including OMD, Synovate and Ipsos. The iD Factor has also founded a software development division which ensures it’s the first to market with innovative survey features and in devising means to speed response times.


The iD Factor is a division of TMN plc:

themutual.net plc specialises in online marketing. With access to millions of consumers, it helps many of the UK’s leading brands take advantage of the web’s transparency and cost-effectiveness to conduct marketing or research online.

Its 500+ clients include a number of agencies and direct clients such as Dennis Publishing, MBNA, ASDA, Reuters, Microsoft, Dell, Morgan Stanley, Nestle and EMAP.

TMN plc’s divisions are leaders in their fields and include:

TMN Media which owns and manages some of the largest databases of email addresses in the UK and operates the UK’s most popular rewarded shopping portal,
EDR, the UK’s primary dedicated email advertising agency,
iD Factor which provides market research companies with online fieldwork solutions and
Enterprise & IT which conceives and develops innovative commercial products and solutions and exploits synergies across the group’s databases and technology platforms

Listed on AIM since 2000 and based in central London, TMN plc’s turnover for financial year ending April 30, 2006 was over £9 million and is forecast to reach £16m by Broker Investec in financial year 2006-7.


For further information or images, please contact Nik Pollinger at Wide PR:


0870 010 9998

Published on: 12:00AM on 14th August 2006