Nectar Leverages Scene7’s eCatalog Solution to Expand Multi-Channel Shopping Options for Programme Members

UK’s largest loyalty programme providing interactive catalogue to redeem reward points

NOVATO, CA — August 17, 2006 — Scene7®, provider of the leading on-demand rich media platform, today announced that Nectar (www.nectar.com), the UK’s largest loyalty programme – owned and operated by Loyalty Management UK– is using Scene7 eCatalog to provide its members with an interactive version of its paper-based rewards catalogue. More than half of all UK households have a Nectar card, which they use to collect points on their everyday shopping. Nineteen Nectar cards are swiped every second of every day by collectors at over 17 major companies issuing Nectar points throughout the UK. Over $1 billion of rewards have been given back to collectors since Nectar launched in September 2002.

Nectar publishes two major catalogues per year and distributes those to millions of households. By putting these catalogues online with Scene7 On-Demand, Nectar has been able to leverage the channel choice of its members. The online catalogue for Spring 2006 allows collectors to search for rewards in the catalogue and link directly to the product pages online where they can redeem their points for theme park tickets, electronics, travel, homeware, children’s toys and much more.

Scene7 offers the only end-to-end eCatalog solution to easily and cost-effectively create an enhanced Web version of existing printed marketing materials – driving multi-channel sales. Unlike other full-service online catalogue providers, Scene7 customers can achieve lowest total cost of ownership by choosing Scene7’s unique self-publishing offering that allows them full control of the creation and publishing of their own content. For clients who do not wish to use internal resources to produce their own online catalogue, Scene7 also offers a full-service option. Whether it’s self-service or full-service, Scene7 clients benefit from the dynamic assembly of pages into a fully-configurable eCatalog, which makes updating and repurposing of pages easy to control.

“Scene7’s process for putting our rewards catalogue online was simple and painless,” said Roger Sniezek, E-Commerce Director for Loyalty Management UK. “Online catalogues are an adjunct to our core offering, so it was imperative that the solution we implemented was simple. We put our rewards catalogue online because Scene7 made it possible for us to add fun and interactive features without having to use any additional resources.”

The electronic repurposing and distribution of the Nectar rewards brochure is less than 1 percent of the cost of paper production. Nectar is currently tracking offline versus online preferences for its members and will look at serving catalogues according to members’ preferences. Going forward, providing an eCatalogue and e-statement option to those preferring electronic communication has the potential to offer Nectar significant cost savings.

"Scene7 eCatalog offers an automated solution for companies to publish their print brochures and catalogues online – eliminating the costly and time-intensive editing, updating and repurposing typically associated with producing and publishing online catalogues,” said Doug Mack, CEO of Scene7. “Nectar’s implementation of Scene7’s eCatalog solution is a perfect example of how companies worldwide can cost-effectively leverage existing print materials to deliver multi-channel options to their members and customers.”

About Scene7
Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Adobe. Visit www.scene7.com.

About Nectar 
-The average household using Nectar can earn £30 or more in rewards each quarter
-17 retailers and companies are involved in Nectar nationwide: Sainsbury’s, Debenhams, BP, adams kids, Ford, EDF Energy, Winemark, Hertz, Magnet, Brewers Fayre, ebookers, Beefeater, American Express, TalkTalk, Dollond & Aitchison, Thomson and the AA.
-The Nectar Credit Card from American Express offers two Nectar points at participating Nectar retailers and 1 point per £1 spent everywhere else.  This means customers will be able to ‘double dip’ at Nectar retailers by paying with the credit card and presenting their Nectar card to earn 4 points for every £1 spent (2 points for every £1 spent on the Nectar Credit Card from American Express plus 2 points for every £1 spent on their Nectar card)
-In October 2005, LMUK launched Nectar eStores, a shopping portal offering Nectar points for purchases from over 70 online retailers including Amazon, eBay,  Dell and CD WOW.  To earn Nectar Points through Nectar eStores log on to www.nectar.com
-Loyalty Management Group (LMG) owns Loyalty Management UK (LMUK), the operators of the Nectar Loyalty Programme in the United Kingdom.
-LMG also owns Loyalty Management International, who provide loyalty expertise and management, internationally, and Loyalty Management Services, who provide specialist data management services.
-LMG’s management has a total of over 100 years of direct experience in the creation and management of loyalty programmes throughout the world.
-For more information on LMG log on to www.loyalty.co.uk.

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© 2006 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.

FOR IMMEDIATE RELEASE

Sheila Dahlgren
SVP of Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Mobile: 415-948-5207
sheila@scene7.com

Published on: 12:00AM on 17th August 2006