Mobile media solutions company KODIME, has been appointed by St James Homes to market one of their flagship London developments via state-of-the-art mobile video technology - a UK first in the marketing of property.

Using KODIME’S software platform, PROPtxt, prospective buyers for St James Homes’ One SE8 development send a keyword to the shortcode. They receive a SMS and a link to the Mobile Internet Site, where they can download the video. An optimized video highlighting the benefits of living at ONESE8 can be viewed on any compatible mobile.

The video download creates a quick and effortless service whereby the user can easily access the required property information for ONESE8, the Deptford development built by St James Homes North Thames anytime, anywhere 24/7. In addition, prospective buyers will also be able to browse images of the development as well as access further information and a site map.

Potential buyers will be alerted to the One SE8 development and its mobile video through advertisements in national & local press, property supplements as well as printed hoardings alongside the development.

Nico Köpke, managing director of KODIME, said: “PROPtxt is specifically designed for property companies to take full advantage of the mobile channel, now including the increasing popularity of mobile video handsets. It’s a phenomenal way to view properties on the move, 24/7. St James Homes are the first to use the mobile video feature of PROPtxt, which is now being made available to all PROPtxt clients.”

Michelle Harris, Regional Sales Director of St James North Thames, said: “This 24 hour Mobile Media Response Solution allows potential purchasers to instantly receive a video, images and maps about the ONESE8 development. Furthermore, the captured data allows us to follow up enquiries on mobile with bespoke marketing messages, development updates and news about specific events. It is hugely empowering for our sales and marketing team.”

Published on: 12:00AM on 16th August 2006