Channel Intelligence is Helping Home & Garden Retailers Reach More Online Consumers Through Accurate Product Data

ORLANDO – August 23, 2006 – While few consumers may give thought to the origination of product data they encounter in comparison shopping engines (CSEs) and other shopping sites, Channel Intelligence (CI) is working with many key industry players behind the scenes to make sure the product data that consumers access under the large home and garden umbrella is comprehensive and accurate. CI provides a range of services for retailers to help them drive profitable traffic from CSEs, manufacturer sites and other advertising partners to online retail web sites as well as local retail stores.

Already partnering with familiar names such as The Gourmet Kitchen, Rooms To Go, Home Annex, The Inside Store, Improvement Direct and others, Channel Intelligence recently signed five new customers in the home and garden vertical: Black Forest Décor, Select Blinds,, Popeil Family Store and Taylor Gifts.

“Home and garden is a major retailing vertical that includes retailers selling a variety of products within home décor, housewares, home improvement and hardware. We’re proud that many of the industry’s top players have made us their provider of choice,” commented Channel Intelligence Senior Vice President of Sales and Marketing Lanny Tucker.

Channel Intelligence’s Senior Product Manager Steven Roth added, “Our patented data optimization process enables both retailers and manufacturers the ability to improve product placement in various online channels while also enhancing the accuracy of that product data. Our detailed ROI and profitability reporting displays performance metrics right down to the SKU, which provides invaluable support for retailers making critical business decisions around these marketing programs.”

“Partnering with Channel Intelligence to manage and optimize our data feeds to comparison shopping engines will significantly reduce the impact on our internal IT resources,” said Rick Steele, Co-Founder and EVP of Marketing for Select Blinds. “We also anticipate gaining more insight into our programs with their detailed sales and ROI reports.”

The SellCast™ Online service automates the delivery and optimization of a retailer’s online product catalog for comparison shopping engines, online marketplaces and dozens of other destination sites. CI’s SellCast™ customers represent leading retailers in almost every industry vertical including apparel, home improvement, consumer electronics, health and beauty, office supplies, home décor, toys and baby products, specialty gifts, and pet supplies.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading technology provider for web-initiated commerce, making it easier for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day. CI customers include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Canon, Circuit City, eToys Direct, Fujifilm, HP Home and Home Office,, LG Electronics, Northern Tool + Equipment, Olympus, Panasonic, PC Mall, PETCO, Rooms To Go, Target, Things Remembered and more. For more information, visit the company’s website at

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Joy Lee
Channel Intelligence, Inc.

Published on: 12:00AM on 23rd August 2006