Omniture Ranks No. 67 on the 2006 Inc. 500 with Three-Year Sales Growth of 1052%

OREM, Utah, August 31, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that it has been recognized by Inc. magazine’s 25th annual Inc. 500 ranking of the fastest-growing private companies in the country. Omniture ranks No. 67 on the list—climbing 192 positions from last year—with three-year sales growth of 1,052%.

“We are honored to be included on the Inc. 500 for a fourth consecutive year,” said Josh James, CEO and co-founder of Omniture. “The rapid growth we have experienced, highlighted by this recognition, is a testament to the wide adoption of our technology, the dedication of our employees and the strength of our partnerships with some of the most innovative companies in the world.”

Among Omniture’s growing roster of more than 1300 customers are AOL, eBay, GM, HP, MSNShopping, Sears, Time and Wal-Mart. The company’s integrated solutions allow companies to automate, measure, manage and optimize marketing results in real-time. A strategic partner to its clientele, Omniture’s broad appeal to users at all levels throughout an organization distinguishes it from competitors.

The Inc. 500 ranks privately held companies according to year-over-year sales growth from 2002 to 2005, opening a window onto the companies and industries that are driving the economy forward. The Inc. 500 has identified the next generation of world-class companies, with industry leaders like Microsoft, Timberland, Oracle, Gateway, E*Trade, Intuit, and Domino’s Pizza all appearing on the list before they became industry powerhouses.

To be eligible for this year’s Inc. 500, a company had to be based in the U.S., independent and privately owned through its fiscal year 2005, with 2005 sales exceeding 2004 sales. Companies are ranked on cumulative three-year sales growth from 2002 to 2005. Inc. verifies all information using tax forms and audited financial statements from certified public accountants and by conducting interviews with company officials.

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the future benefits of our integrated service offerings to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the requirements of our customers, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to develop and maintain strategic relationships, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks as identified in our quarterly report on Form 10-Q for the period ended June 30, 2006 filed with the U.S. Securities and Exchange Commission (SEC) and from time to time in other reports filed by Omniture, Inc. with the SEC. These documents are available on the Investor Relations section of our website at http://www.omtr.com. Omniture, Inc. undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

Published on: 12:00AM on 31st August 2006