Strategic partnership agreement to ensure Hoseasons’ website achieves significant increases in value and effectiveness

speed-trap Limited, the e-business intelligence company, signs a partnership agreement with e-business consultancy and technology services company, Logan Tod & Co. The two companies will work together on Logan Tod’s recently acquired Hoseasons account, with a view to helping it adapt to the changing behaviour patterns in the consumer market and to improve sales.

Integrating speed-trap’s patented e-business technology within its operations; Logan Tod is now able to take clients beyond ‘vanilla web analytics’ in many different and key areas. They are able to show clients how best to garner real-time management information to significantly improve results in e-commerce.

Matthew Tod, Logan Tod chief executive comments, ‘Knowledge is power and the insight we gain from our partnership with speed-trap into website visitor behaviour can be turned to the immediate commercial advantage of our clients. E-businesses can concentrate their efforts on areas of their websites that should be improved - thus saving a great deal of time.’

Malcolm Duckett, speed-trap vice-president of marketing and operations observes, ’Incorporating our e-Business Intelligence software into Logan Tod’s consultancy and technology portfolio means that its clients will be able to see, and thus better understand, their users’ online behaviour. As a result the company will be able to improve visitors’ online experience and increase online sales.’
Editor’s notes

About speed-trap Limited
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, and customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See for further information.

About Logan Tod & Co
Logan Tod & Co. is an independent digital consultancy, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharps Bedrooms, Littlewoods, Provident Finance, Computer Associates, the National Physical Laboratory, News International and Focus DIY.

Media Contacts

For speed-trap Limited:
Jim Crowther
Ad-Lib International Limited
Tel: +44 (0)118 9744189

For Logan Tod & Co:
James Fitzgerald
immediate future Ltd
T: 0845 408 2031
M: 07779 014 796

Published on: 12:00AM on 31st August 2006