Accipiter Reels in Lengthy Contract Extension with Fish4 Online Car, Home, and Job Search Giant in UK Signs Contract Extension for Accipiter’s Ad Management Solution

LONDON, UK and RALEIGH, NC – July 17, 2005 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced they have extended a contract with Fish4, the UK’s premier online car, home, and job search resource. Developed by the biggest regional press groups in the UK, Fish4 will continue to use Accipiter’s AdManager Hosted solution to serve in excess of 200 million ads per month to users across its site network.

Fish4 required a solution that would fully optimise available ad inventory to deliver the highest revenue-generating campaigns. By migrating to Accipiter’s AdManager Hosted platform, Fish4 can take advantage of AdManager’s revenue management features including inventory control and campaign optimisation by ad campaign tiers. Tiers are used to ensure optimised delivery of advertisers’ campaigns by defining layers of ad campaign prioritisation. In the case of Fish4, ads are targeted according to keyword, run-of-site, and local advertising.
“AdManager provides us with an unprecedented level of control over our available inventory,” commented Gordon Evans, CEO of Fish4 Trading, Ltd. “By combining the power of inventory control and campaign optimisation with Accipiter’s superior standard of customer support, we expect to greatly improve our reporting capabilities and further reduce our operational costs.”
“In our 10th year of doing business in this industry, we are proud of how we continue to improve the quality of our core AdManager technology,” said Mike Keaton, director of European Operations, Accipiter. “This contract extension will allow Fish4 to further increase online ad sales through our unique revenue management features.”

Accipiter's AdManager is available as a site-side licensed ad management solution (AdManager Licensed) or as an outsourced ad management solution (AdManager Hosted). AdManager allows publishers to manage revenue by packaging their inventory for maximum value through accurate inventory projections followed by real-time, revenue-based delivery optimisation of campaigns and creatives. AdManager delivers campaigns where they perform better, thus optimising the value of each impression. AdManager also offers comprehensive targeting capabilities, fast ad delivery, real-time reporting and open API’s for easy integration with a publishers other business systems. For more product information, please visit

About Fish4
fish4 is the UK’s largest classified website covering homes, cars and jobs, with over 2.5 million unique visitors per month.
The company was founded in 1999 by four of the UK's biggest regional press groups – Newsquest Media Group, Northcliffe Newspapers Group Limited, Trinity Mirror and Guardian Media Group Regional Newspapers.
fish4 advertises in over 650 regional newspapers throughout the year and distributes its classified search facility on over 190 regional websites, reaching 85% of the UK population, ensuring that fish4 is always front of mind locally.

About Accipiter
Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter's innovative ad management and behavioural targeting solutions to effectively manage their online advertising revenue. Accipiter's established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter's technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter's technology. For more information, please visit


AdManager is a registered trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:
Molly Thompson
Crossroads PR for Accipiter
Phone: +1 919-605-0022

Emily Eubanks
Accipiter Solutions, Inc.
Phone: +1 919-719-4539

Published on: 12:00AM on 17th July 2006