70% growth in revenue within the last year sees a series of new contract wins including TML, Pets at Home and Hoseasons Holidays

Logan Tod & Co., an independent digital consultancy, adds three new wins to its portfolio of clients; each with the main focus on multi-channel e-commerce, and integrating online and offline activity to boost return on investment.

Matthew Tod, CEO of Logan Tod & Co., observes, “More than ever, companies are recognising the importance of multi-channel integration to ensure a seamless customer experience. Logan Tod provides the analytic tools, the skill and the know-how to make a real impact on customer conversion rates and improve ROI.”

TML, the UK’s leading providers of financial solutions, is the first of the new business wins. The contract charges Logan Tod with improving TML’s online marketing conversion rates and generating better return on investment from online activity. Tasked with in-depth analysis and supporting the ongoing development of the TML site, Logan Tod is set to enhance and improve the website, focussing on landing pages and perfecting the application process.

Pets at Home, the pet store chain, is also looking to integrate its online and in-store activity. Logan Tod is helping to improve the business by focussing on in-depth analysis and recommendations for site improvements.

Completing the treble is Hoseasons Holidays, the UK’s leading self-catering holiday specialist. Charged with helping Hoseasons to adapt to the changing behaviour patterns in the consumer market, Logan Tod is set to integrate the holiday brochure, online activity and call centre and work with the Hoseasons team to completely redesign the existing website.

Matthew Tod comments, “In one case we have identified a very interesting relationship between the call centre and web site activity. An opportunity to improve offline sales has been revealed in the online data. This is yet another example of the importance of managing the conversion process and fusing online with offline activity.”

To meet this proliferation of new business, Logan Tod will be strengthening and expanding its team over the coming months, recruiting analysts, consultants and technology staff.

Logan Tod is an independent digital consultancy which focuses on providing better customer experience and converting more website visitors into sales, registrations or other desired outcomes. Using the increasingly complex and diverse qualitative and quantitative data, the company develops business critical insights that enhance a website’s performance.

Editor’s notes

About Logan Tod & Co
Logan Tod & Co is an independent digital consultancy, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharps Bedrooms, Littlewoods, Provident Finance, Computer Associates, the National Physical Laboratory, News International and Focus DIY.

For further information, please contact:
Charley Hayes
immediate future Ltd
T: 0845 408 2031

Published on: 12:00AM on 17th July 2006