Leading advertising and media Internet portal takes advantage of Accipiter’s AdManager Hosted technology and ad trafficking services

RALEIGH, NC – July 18, 2006 - Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced it has signed MediaPost to an AdManager Hosted contract. Migrating from a competitive solution, MediaPost was in need of an ad serving solution to manage their ad campaigns, email newsletters, and two websites. The company also required expert ad trafficking services to handle their growing ad operations needs.
“We wanted to work with a company that could provide a personal touch along with unprecedented customer service, and Accipiter offers us all of this,” said Nick Friese, MediaPost vice president of sales and marketing. “We found it extremely easy to migrate from our former ad server to Accipiter’s AdManager. The migration process was seamless and the team was wonderful to work with.”
Customer support was a critical factor in the company’s decision to move to AdManager. Many new customers, including MediaPost, cite the strategic role of Accipiter’s customer service as vital in their decision to migrate from a competitive solution to AdManager. “We take care of our customers, making a commitment to work together as a team to help maximize online revenue and make the most use of every ad served,” said Accipiter CEO Brian Handly.
MediaPost.com is the latest in an increasing number of new customers signing AdManager Hosted contracts along with Accipiter’s ad trafficking services. Many organizations are finding it easy and cost-effective to outsource all of their ad management needs to a single vendor. “We can simply send our scheduled creatives to Accipiter’s ad trafficking team and they take care of implementing the ad campaigns, while continually monitoring and making any necessary changes based on performance,” added Friese.
Accipiter's international ad trafficking team is comprised of individuals, each with five to 10 years of ad operations experience. The traffickers act as an extension of the client's ad operations staff to provide quick turnaround time and access to a dedicated traffic manager. This outsourced solution alleviates the time and costs involved with hiring, training and managing an in-house ad operations staff, allowing publishers to generate revenue immediately. All ad trafficking services from Accipiter are custom built around a client's specific needs to ensure that each campaign runs smoothly. The team can manage all ad trafficking activities for any type of rich media including DHTML, Flash, pop-ups, RSS, podcasts, photocasts, streaming audio and video, and mobile.
Accipiter's AdManager is available as a site-side licensed ad management solution (AdManager Licensed) or as an outsourced ad management solution (AdManager Hosted). AdManager allows publishers to manage revenue by packaging their inventory for maximum value through accurate inventory projections followed by real-time, revenue-based delivery optimization of campaigns and creatives. AdManager delivers campaigns where they perform better, thus optimizing the value of each impression. AdManager also offers comprehensive targeting capabilities, fast ad delivery, real-time reporting and open API’s for easy integration with other business systems. For more product information, please visit http://www.accipiter.com/products/products.php
About MediaPost
MediaPost is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers. Since 1996 MediaPost Communications has been the leading advertising and media publisher providing news, opinion, analysis, how-to-information, research, planning resources and directories to help more than 110,000 media and marketing decision makers better plan and buy both online and traditional advertising. MediaPost publishes and presents MediaPost Publications.com, MEDIA magazine, OMMA magazine, MediaDailyNews I,II,III, Marketing Daily, TV Watch, Magazine Rack, Real Media Riffs, The Research Brief, The Online Spin, Just an Online Minute, The Research Brief, The Email Insider, The Search Insider, The Video Insider, The Behavioral Insider, MediaPost.com, Agency of The Year Awards, The Outfront Conference, Forecast Media Conference, Creative Media Awards, OMMA Conference and Expo and the Insider Summits.

About Accipiter
Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter's innovative ad management and behavioral targeting solutions to effectively manage their online advertising revenue. Accipiter's established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter's technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter's technology. For more information, please visit www.accipiter.com.

AdManager is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

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Media Contacts:
Molly Thompson
Crossroads PR for Accipiter
Phone: +1 919-605-0022
mthompson@crossroadspr.com

Emily Eubanks
Accipiter Solutions, Inc.
Phone: +1 919-719-4539
eeubanks@accipiter.com

Published on: 12:00AM on 18th July 2006