, Frances’ biggest online coalition loyalty programme has today acquired ipoints ltd, the biggest online coalition loyalty programme in the UK, in a strategic move which creates Europe’s biggest online coalition loyalty company.

The deal is seen as bringing together two very successful and complimentary companies with similar business models who operate in two of Europe’s largest online markets. Both run coalition loyalty schemes in conjunction with major e-commerce loyalty partners, giving members the opportunity to multi-collect reward points across partner websites which they can redeem for a wide variety of rewards from an online catalogue. Both companies also are leading players in permission-based email and postal marketing, with large, highly-targeted consumer databases. In addition, the two companies also operate online white label loyalty and motivation schemes for a number of leading businesses in Europe and the UK.

The acquisition comes at the end of an excellent financial year for ipoints, which saw the company grow by 34% year-on-year as a result of a number of major new loyalty partners joining the scheme, including,,,, and Maximiles has similarly had significant growth since its public flotation in Paris last year. It numbers amongst its loyalty partners many key French organisations including railway company, which is the biggest e-commerce site in France.

Says Geraldine Tosh, Managing Director of ipoints ltd, “The joining of these two businesses will enable us to combine our strengths and further accelerate our growth. We are seeing increasing demand from clients to deliver pan-European strategies and capabilities across e-commerce, direct marketing and research sectors, so this move creates the perfect platform with which to deliver, providing great opportunities for companies working across Europe.”

Marc Bidou, Chairman and CEO of Maximiles, adds, “With this alliance, and now have a combined database of nearly 2.5 million members and more than 80 loyalty partners. Add to this the commercial and technological capabilities of the two companies and we have created a world-class business which will provide clients across both our marketplaces with the best in email marketing and online loyalty.” Ipoints and Maximiles already have a number of common partners including and

The acquisition is being made for an undisclosed sum.



Geraldine Tosh at ipoints: T 020 7819 2841, E

Marc Bidou Chairman and CEO at Maximiles: T +33 14 88 60 40, E

Susan Perolls at Loudmouth PR: T 020 7274 9790, E

About ipoints

Established in 1999 and located in London, ipoints ltd. is a direct marketing and loyalty services provider. ipoints owns and operates, the UK’s biggest internet-based coalition loyalty programme, with nearly 1.5 million registered members who earn ipoints from over 300 etailer partners and affiliates, and exchanges them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has one of the UK’s biggest databases of opted-in email data which is used by many blue-chip companies for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.


Maximiles was set up in Paris in 2000 and is now the biggest loyalty coalition programme in the country, with more than 1.5 million registered members collecting reward points from over 60 exclusive online loyalty partners. Maximiles also operates Maximail, an opted in list of members who are happy to receive communications from third parties. Maximiles Services provides white label online loyalty solutions for businesses including banking firms CIC and Banque Populaire, plus UGC (a leading French cinema network).

Published on: 12:00AM on 19th July 2006