Email marketing company Pure ( has launched what it clients claim is the most user-friendly yet detailed email reporting tool on the market.

Enterprise Reporting is a highly sophisticated analytical programme, aimed at top-end brands that want to measure and improve newsletter campaigns and implement detailed CRM programmes. Enterprise Reporting takes campaign analysis to new levels of clarity, enabling brands to achieve an unprecedented insight into their markets. Companies can compare ongoing and previous campaigns to monitor trends, and analyse detailed data using simple interactive charts, graphs and tables.

Global electronics supplier RS Components is among the first of Pure’s clients to use Enterprise Reporting. The company will incorporate Enterprise Reporting into its email marketing strategy in conjunction with the worldwide re-launch of over 70 Web sites, which cater for 16 different languages.

RS Components already uses Pure’s email delivery platform, PureResponse, in 50 countries. Enterprise Reporting will initially be incorporated across the company’s major European markets, before being rolled out globally.

“We want to create a fuller picture about email as a driver of traffic to our sites,” said Matthew Birkby, Group e-Marketing and Search Executive at RS Components. “The volume of data that Enterprise Reporting can produce is massive. A lot of the functions have been tailor made to customers’ needs.”

Enterprise Reporting is entirely customer-focused. Client requests and suggestions have been incorporated, and the tool can be tailored to individual brands’ needs.

“Enterprise Reporting is the result of a £125k investment and six months of development,” said Darren Fell, founder of Pure. “We believe the system is by far the most user friendly and detailed reporting tool on the market, and clients have confirmed this with us having compared it to similar products offered by other email providers.”

About Pure
Pure ( is an independent email and SMS marketing company. Founded in 2000 by Darren Fell, the same dedicated team of highly skilled developers and designers remain today, shaping the company’s market-leading technology. Brighton-based Pure counts Lateral / Levi's® Europe, innocent drinks, Thomas Pink, global IT supplier RS Components, EMAP and the FT among its stable of 400 clients.

For further information please contact:

Claire Armitt
Media Relations Manager
020 7754 5507

Published on: 12:00AM on 25th July 2006