Girls Run Too, the women’s sportswear mail order company, is targeting online sales growth via an e-commerce website at, designed, built and operated by Screen Pages, the e-commerce agency.

Girls Run Too was founded by Jo Thomas in 2001, was born out of her frustration of not being able to find good, stylish running wear. The company now stocks leading brands aimed at women sporting apparel for running, biking and swimming – the three sports in the triathlon. Brands include Gore Running Wear, Pearl Izumi, Peak Performance, Ecco, Nike Swimwear, Odlo and Sugoi. Girls Run Too received financial support from Business Link and is targeting 200% sales growth over the next few years.

The new website, at, has been designed and delivered as a fully bespoke e-commerce website by Screen Pages (

Key goals for the new website include:

* Provide a platform for aggressive online sales growth using best practice e-commerce and marketing approaches;
* Offer easy-to-use tools for managing products, content and campaigns;
* Integrate with MNP’s Order Active best-in-class back office system for order processing and stock management;
* Provide a weblog for communications support and advice to the women’s running community
* Provide a platform which can support dramatically increased sales over the next three years

Screen Pages has a strong track record in delivering significant increases in online sales for outdoor and performance clothing and apparel companies including White Stuff, Crew Clothing, Craghoppers and Joules Clothing. Emphasis is placed on customer acquisition, content and sales strategies for improving conversion ratios and finally, promotional and site design/usability tools to increase basket values.

Jo Thomas, managing director of Girls Run Too, said: "We know how hard it is to find these kinds of stylish, high quality sportswear products in the high street – I looked all over! Our website has delivered enough for us to know that we can expand quite dramatically given a well designed, best practice e-commerce website. We are really excited to be working with Screen Pages to deliver this vision.”

Roger Willcocks, managing director of Screen Pages said: "We love working with niche brands in fast growing retail markets. Girls Run Too has sourced the best products for a clearly defined need: high quality sports apparel for women’s fitness.”

Published on: 12:00AM on 27th July 2006