MK Diamond Products Enlists Channel Intelligence SellPath™ Services to Boost Channel Profitability

Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced implementation of its patented SellPath™ manufacturer solutions by MK Diamond Products, a leading provider of precision power cutting tools and diamond blades. The Channel Intelligence multi-channel where-to-buy solution will link the manufacturer’s online product pages directly to online and offline channel partners to facilitate purchases by end consumers and provide measurement of channel effectiveness.

MK Diamond Products Internet Channel Manager Lamont Rhondeau said, “We were seeking a way to reduce our marketing spend and streamline our CPC rates for keyword bids while adding value to our channel partners. The SellPath service offers the ability to achieve our goals of improved sales margins and support across multiple distribution channels.”

“Channel Intelligence continues to help more and more manufacturers who are looking for ways to improve profitability for their reseller channels”, commented Alan Fulmer, Executive Vice President for Channel Intelligence. “We look forward to working with MK Diamond to streamline their channel marketing costs through SellPath, the industry-leading solution for optimizing referrals and driving online-initiated sales.”

SellPath™ channel solutions link online shoppers from a manufacturer’s product page to a list of online and/or local resellers carrying that product, supporting channel performance and making shopping easier for consumers by providing direct access to their preferred points of purchase. The patented technology powering SellPath has enabled nearly 100 manufacturers to increase their conversion rates by 4-10 percent while facilitating over $6B dollars in sales since 2002.

About MK Diamond Products
Founded in 1868, family-owned MK Diamond Products has established itself as a world leader for precision power cutting tools and diamond blades. The Los Angeles-based company is committed to making its products and services the benchmark by which the rest of the industry measures itself. For more information, visit the company’s website at http://www.mkdiamond.com.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day. CI customers include nearly 200 of the world’s best known retail and manufacturing brands. For more information, visit the company’s website at http://www.channelintelligence.com.

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Contacts:
Joy Lee
Manager, Retail Marketing
Channel Intelligence, Inc.
321-559-2336
joy.lee@channelintelligence.com

Lamont Rhondeau
Internet Channel Manager
MK Diamond Products, Inc.
310-257-3016
lamont_rhondeau@mkdiamond.com

Published on: 12:00AM on 27th July 2006