Entry into Spanish and Indian Markets Complements Accipiter’s Growing European Client Base

LONDON, UK and RALEIGH, NC – July 27, 2006 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that its European office has signed several new clients, including its first Spanish and Indian customers. New to Accipiter’s growing list of AdManager clients are NetFocus Spain and India-based Ozone Media. Several established clients including Haymarket Publishing and United Advertising Publications have recently upgraded their existing AdManager licensed software to AdManager Hosted contracts. Other clients such as eircom have extended and/or expanded their existing contracts to support increased online advertising demand.

Global Online Ad Growth

Low-cost broadband service and e-commerce are contributing factors to the explosion of global internet use throughout the world. The strong UK market has created unprecedented online ad spending trends. According to a recent figures compiled by the World Advertising Research Centre (WARC) on behalf of the Advertising Association (AA), online advertising in the UK rose 73 percent during 2005, taking ad revenues to $9 billion.

Other parts of the world are following that trend. As Spain continues to mature its internet audience and usage, its online market potential reaches new levels. According to the 7th interactive media advertising study produced by PriceWaterhouseCoopers Spain, IAB Spain and Antevenio, Spanish internet advertising spending grew by 52 percent in 2005.

NetFocus Spain specialises in secure information exchange solutions for electronic media and will optimise Accipiter’s AdManager Hosted for ads, offers, and promotions using Secure Socket Layer (SSL). The company is expected to deliver significant ad traffic volumes per month using AdManager.

Internet usage in India reached 38.5 million in 2005, according to data released by the Internet and Mobile Association of India (IAMAI); up by 54 percent from 25 million in 2004. That boom has created significant increases in online advertising spending. The total spending for 2004-2005 was about $18 million, but IAMAI predicts spending will hit $34 million in the next financial year and will cross $57 million in 2006-2007.The Indian online advertising industry is estimated to be worth $15-million today, but expected to achieve 40% growth year on year reaching an estimated $150 million by 2010.

Taking full advantage of this impressive growth as quickly as possible was imperative to India-based Ozone Media. After considering several competitive solutions, Ozone Media selected Accipiter’s AdManager Hosted with the GeoTargeting module. Supported by Accipiter’s traffic management service and expertise, Accipiter enabled ad delivery to go live within five days. Accipiter’s service to Ozone Media is expected to grow over the next three months reaching 150 million ads per month.

“We have worked hard to consistently exceed our customer’s expectations and business needs in North America and Europe,” explained Mike Keaton, Accipiter’s director of European operations. “We are well poised to leverage our proven technology and unprecedented services to meet and solve the challenges of an ever-changing online advertising industry across the globe.”

Market Dominance in the UK

The UK continues to be a strong market for Accipiter resulting in a 60 percent increase in its customer base over the last 12 months including a number of recent wins such as Virgin Radio and realbuzz.com as well as more established UK online properties such as fish4, Teletext, Digital Look and eFinancialNews. Existing UK-based customers also continue to rely on Accipiter for practical, effective solutions for their evolving ad needs. Haymarket Publishing and United Advertising Publications both recently upgraded their existing AdManager licensed software contracts to AdManager Hosted. Both clients also migrated existing databases with no loss of data or re-tagging required. Another UK customer, eircom, recently signed a tier upgrade to support growing demand for online advertising.

New client growth, combined with Accipiter’s proven reputation as the best client service provider in the industry, has enabled the company to add three experienced customer service and trafficking experts to its team.

“These additions will ensure that we not only maintain but also enhance our reputation for unprecedented customer service in this business,” added Keaton.

About Accipiter

Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter’s innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.

Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit www.accipiter.com.


AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:

Molly Thompson
Crossroads PR for Accipiter
Phone: 919-605-0022


Emily Eubanks

Accipiter Solutions, Inc.

Phone: 919-719-4539


Published on: 12:00AM on 27th July 2006