Leading web analytics and business intelligence provider, Site Intelligence, has been appointed by The Open University in order to optimise its growing online business opportunities.

Site Intelligence’s “Visitor Behaviour Information System” (VBIS) will be used to transform online data into accurate, adaptable and actionable information. The Open University will now be able to generate valuable management information across its online channel, delivering greater customer understanding, helping to boost online course registration, increasing conversion rates and optimising website content.

Site Intelligence was chosen as it provides a solution that integrates easily with The Open University’s other business intelligence systems and could provide detailed analysis of behavioural and commerce information. As the Site Intelligence system will run in-house at The Open University, business updates can be provided quickly and further analysis can be actioned instantaneously, providing invaluable marketing decision support.

The Open University has invested heavily in upgrading its website offering and wanted to ensure that it could analyse visitor behaviour on the site quickly and effectively in order to make the site work as hard as possible. Prior to Site Intelligence it was only possible to understand where a small percentage of purchasing visitors actually came from and how they used the website. With Site Intelligence, The Open University will be able to see how people get to the site and which aspects of the website visitors and students find most useful. The new system will also provide invaluable data indicating which partnerships are working best, what influences customers and which marketing campaigns are driving consumer interest and sales.

Site Intelligence will provide in-depth training to ensure The Open University receives the best return on investment from the system, as well as helping to interpret and understand the data. The system also has a robust database that has been proven to work effectively in large organisations with high levels of data. It is simple to add in new data sources and undertake cross analysis of all data.

Simon Robinson, Senior Account Manager at Site Intelligence, comments: “We are delighted to be working with The Open University. Having worked together previously on a project basis it is great that The Open University has chosen us to be their ongoing partner for web analytics and business intelligence.”

Site Intelligence (www.site-intelligence.co.uk) is a leading web analytics and business intelligence provider with over six years experience and in-depth knowledge in the online retail, finance, travel and recruitment sectors. Key clients include Argos, Boots, Dyson, Smile.co.uk, SAP and Tesco.

A UK company based in Oxfordshire, its range of services includes the highly adaptable core application Visitor Behaviour Information System (VBIS) which transforms online business data into accurate, adaptable and actionable information. VBIS enables businesses to gain the insight they require quickly and cost-effectively in order to profitably drive future customer led activity.

The main point of difference for Site Intelligence is its ability to provide seamless online and offline behavioural analysis and reporting so that businesses have a complete and incisive understanding of their customers, in order to driver both sales and profitability.

For further information on how Site Intelligence can help you please call 0870 420 5933.

Published on: 12:00AM on 1st August 2006