Lyris® Technologies (, leading provider of email marketing solutions and subsidiary of J.L. Halsey (OTCBB:JLHY), today unveiled Lyris ListManager 9.1, its latest release in its 9 Series, Lyris’ most robust and advanced email marketing solution to date.

ListManager 9.1 includes several new features:
• The new A-Z Indexing feature assists users in navigating within large lists by providing an alphabetical index which users may use to navigate to the list items that begin with the letter chosen.
• The Map Report function shows geographically the results of an email campaign. This feature, powered by Yahoo Maps, displays a map of the country and provides for each region statistics on how many emails were sent and how the recipients in that state responded to the mailing, based on open rates, clickthrough rates, and conversion rates.
• Expanded Application Programming Interface (API) functions include a new “Quick Send” capability that makes it easy for users to send emails without going through the process of creating an entire campaign. This feature is just the first of many new features Lyris has planned as part of its program to expand the application’s foundation.
• Enhanced survey results capabilities provide more data in an exportable format.

“Our Product Development team at Lyris is always striving to provide more of the functions that will assist our users in creating effective email campaigns and in analyzing the results for continued improvements,” states Luis Rivera, CEO of Lyris Technologies, Inc. “We believe these new features will give our users valuable additional tools for their email marketing efforts.”


About Lyris Technologies
Founded in 1994, Lyris Technologies ( provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris Technologies is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.

For more information, please contact:
Kate Alexander
Lyris UK PR
Tel: +44 (0)20 8838 5795

Published on: 12:00AM on 26th September 2006