LONDON, UK and RALEIGH, NC – September 26, 2006 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today launched the European version of AdMarket – its self-serve, pay-per-click (PPC) advertising solution that allows web publishers to operate their own text-link advertising marketplaces. Following the launch of the US-based version in May, this latest release from Accipiter offers its European customers a solution capable of accommodating multiple currencies. In addition to the turnkey, English language version of the AdMarket product, Accipiter also offers a fully-customisable, private label version, which can operate in multiple languages.

AdMarket’s turnkey and private label solutions were brought under Accipiter’s brand through its recent acquisition of BidClix, one of the industry’s leading providers of self-serve, advertising technology products. Based on a bid-for-placement model, the AdMarket technology gives more control to publishers, enabling them to set their own pricing structure and to transact directly with advertisers through a highly-targeted channel-bidding environment.

AdMarket allows publishers to operate their own advertising marketplaces, under their own brands and to sell directly and efficiently to their own small and medium advertisers who are requesting a pay-per-click pricing model. The automated, self-serve nature of the AdMarket product reduces the cost of sales, while offering publishers full editorial control of which ads are accepted on their sites. Lack of control is a common downside that publishers face when utilising text ads from third-party ad networks. As a technology solution, AdMarket directly addresses the shortcomings of conventional ad networks by offering publishers full control and transparency.

“With 45 percent of Accipiter’s customer base outside of North America, we feel it’s a great opportunity to launch a European version of AdMarket that is customisable for language and currency,” said Brian Handly, Accipiter CEO. “We had significant interest from our international customers in a bid-for-placement ad solution and are very excited about introducing this offering to our European customers.”

“AdMarket will allow our European publishers to better control content, monitor performance, maintain brand identity and further increase ad revenue by selling directly and efficiently to their own set of advertisers,” said Michael Keaton, director of European operations for Accipiter. “In addition, the bid-for-placement auction system forces advertisers to compete for the publishers’ valuable inventory, maximising prices, without any time-consuming negotiations.”

About Accipiter

Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter’s innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.

Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit


Media Contacts:

Molly Thompson
Crossroads Public Relations
Phone + 1 919.605.0022

Emily Eubanks
Accipiter Solutions, Inc.
Phone: + 1 919-719-4539

Published on: 12:00AM on 26th September 2006